Assistant Promotion and Outreach Manager II (Post Ref.: 26/143)

Public Relations / Marketing / Media • Full Time • Tuen Mun, Hong Kong, HK • 23h ago

Lingnan University is one of the eight publicly funded institutions in the Hong Kong Special Administrative Region (HKSAR) of the People’s Republic of China (PRC) and has the longest established tradition among the local institutions of higher education. It is widely recognised for providing quality education with a focus on whole-person development and conducting high-impact research for a better world. Moving forward, Lingnan University is well positioned to take lead as a comprehensive university in arts and sciences in the digital era, with impactful research and innovations.

Lingnan University offers undergraduate, taught postgraduate, and research postgraduate programmes in the Faculties of Arts, Business, Social Sciences, and the Schools of Data Science, Graduate Studies and Interdisciplinary Studies. To foster interdisciplinary collaboration and scientific progress, Lingnan University established the Lingnan University Institute for Advanced Study (LUIAS), attracting distinguished scholars from around the world to collaborate with its faculty and students. With traditional strengths in arts, business, social sciences, and interdisciplinary studies, the University aims to equip students with practical knowledge and critical thinking skills to thrive in the future. Subsequent to the establishment of the School of Data Science and LUIAS, Lingnan University is transforming into a hub for global leaders to develop and promote human-centric technology and social policies. Further information about Lingnan University is available at https://www.ln.edu.hk/.

Applications are now invited for the following post:

Assistant Promotion and Outreach Manager II
Office of National Engagement
(Post Ref.: 26/143)

Responsibilities

Develop and implement comprehensive recruitment promotion strategies with the focus on Taught Postgraduate (TPg) programmes, aligning with the University’s strategic goal of expanding its postgraduate offerings
Collaborate with marketing agencies to oversee branding, advertising placements, and digital marketing campaigns
Organise outreach trips to the Chinese Mainland for student recruitment
Establish and nurture partnerships with target feeder schools and maintain an up-to-date contact database
Support collaborative initiatives, including double degree programmes and joint supervision arrangements
Oversee the management of social media platforms (e.g. WeChat, Xiaohongshu) and drive engagement through innovative digital marketing strategies
Create high-quality promotional materials (e.g. videos, leaflets, posters)
Perform any other duties as assigned by supervisor(s)

Requirements

Proven experience in recruitment or marketing in the higher education or related sectors
Strong business acumen and expertise in digital marketing, particularly in advertising and social media management (Xiaohongshu experience is a plus)
Exceptional communication and interpersonal skills, with the ability to engage senior leaders from the government and educational institutions
Demonstrated success in building and maintaining partnerships with the Chinese Mainland universities
Excellent written and spoken communication skills in Chinese and English
Excellent organizational and project management skills
Willing and able to undertake frequent travel to the Chinese Mainland
Able to work independently, and willing to undertake duties outside office hours when required

Candidates with less/more experience will be considered for appointment at a relevant rank.

Salary and Fringe Benefits
The rank and commencing salary will be commensurate with qualifications and experience. Fringe benefits, where applicable, include annual leave, medical and dental benefits, and mandatory provident fund. The appointment will be made on a fixed-term contract of up to one and a half years.

Application Procedure (online application only)
Please click Apply Now to submit your application. Personal data collected will be used for recruitment purposes only.

We are an equal opportunities employer. Review of applications will continue until the post is filled. Qualified candidates are advised to submit their applications early for consideration.

The University reserves the right not to make an appointment for the post advertised, or to fill the post by invitation or by search. We regret that only shortlisted candidates will be notified.

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