International Marketing Specialist

UPS • Full Time • Hong Kong Island, Hong Kong, China • 3d ago

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Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow—people with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level.

Job Description:

Marketing Specialist

This role is responsible for planning, executing, and optimizing field marketing initiatives that support business growth across the full customer journey—from awareness and lead generation to engagement, conversion, retention, and advocacy. The ideal candidate combines strong analytical capabilities, CRM expertise, project management discipline, and marketing creativity to deliver customer-centric campaigns, standardize processes, collaborate with international teams, and share best practices across markets.

Key Responsibilities:

Design and execute integrated marketing tactics across the customer journey, including segmentation, lead generation, nurturing, event activation, follow-up, conversion support, retention, and customer advocacy.
Compile, cleanse, and analyze data from multiple sources to identify target audiences, generate qualified leads, and support personalized campaign execution using Salesforce CRM.
Coordinate campaign calendars, audience lists, content assets, and activation plans to ensure timely execution across digital, event, CRM, and internal channels.
To monitor campaign performance, lead progression, engagement, conversion, and pipeline contribution.
Analyze results and translate insights into actionable recommendations to improve targeting, messaging, channel mix, and overall campaign effectiveness.
Collaborate with international marketing teams to align local initiatives with global priorities, campaign frameworks, brand standards, and regional business objectives.
Maintain standardized processes, templates, checklists, and workflows to improve campaign execution, data quality, reporting accuracy, and operational efficiency.
Identify, capture, and share best practices, success stories, learnings, and repeatable playbooks across local and international teams.
Partner with sales, product, operations, and leadership stakeholders to ensure clear communication, alignment on priorities, and effective follow-through on campaign objectives.

Qualifications:

- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

- Experience in field marketing, CRM campaign execution, marketing operations, customer journey programs, or sales enablement preferred.

- Experience working with cross-functional or international teams is a plus.

Skills:

- Verbal and written communication skills, with the ability to adapt messages for internal, sales, customer, and international audiences.

- Experience in Microsoft Office, especially Excel and PowerPoint; experience with Salesforce CRM, dashboards, and reporting tools preferred.

- Ability to manage multiple campaigns, stakeholders, deadlines, and priorities in a fast-paced environment.

- Analytical mindset with the ability to interpret data, identify insights, and recommend improvements.

- Strong attention to detail and commitment to process accuracy, data quality, and operational consistency.

- Knowledge of customer journey mapping, segmentation, campaign performance metrics, and marketing best practices.

- Advanced English proficiency; additional language skills are a plus for international collaboration in APAC

Personal Attributes:

- Highly organized, detail-oriented, and disciplined in following standardized processes.

- Proactive, curious, and able to identify opportunities to improve campaigns, workflows, and stakeholder alignment.

- Collaborative team player with strong interpersonal skills and the ability to work effectively across local, regional, and global teams.

Employee Type:

Permanent

UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.

UPS

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