Digital Communication Leader, HK/MO (Digital Marketing & Social Media Strategy)

IKEA Hong Kong • Full Time • Wong Tai Sin District, Hong Kong, HK • 3w ago

Experience in social media and digital communications (agency)
You have project and process management experience

WHY YOU WILL LOVE US

We’re a diverse group of down-to-earth, straightforward people with a passion for home furnishing. We come from all over the world, but we share an inspiring vision: “to create a better everyday life for the many people”. How we realize this vision is based on our shared humanistic values. These values guide our work and build our inclusive, open and honest culture. It’s all based on a spirit of togetherness and enthusiasm. We work hard, but we have fun doing it. We’re always looking for people who share our positive attitude and values.

WHY WE WILL LOVE YOU

You have 5–7 years of working experience in social media and digital communications, preferably in an advertising or digital communication agency
You have experience in social media and digital communication management, including agency management, briefing, processes, and webcare
You have project and process management experience
You have experience in creative concept evaluation and communication planning
You have up-to-date knowledge of the social media landscape, including platforms, usage, and measurement
You have experience in budget management, including forecasting, goal setting, and return on investment
You have knowledge of marketing and branding, including digital advertising
You are a strong communicator, both verbally and in writing, with good command of Chinese and English
You have experience in customer-centric businesses, preferably in retail or home furnishing

WHAT YOU WILL BE DOING DAY TO DAY

Drive the strategy/process for listening and reacting to consumer conversations relating to life at home and the IKEA brand within the digital communication environment
Lead social media within the campaign planning process ensuring this channel is represented within the overall Marketing Communication mix supporting efficient media brand & visitation campaigns throughout the year
Plan, optimize and develop the online content including posts, videos, live stream, and engagement activity that meets the needs of our customers, and improve the brand position, customer relationship and stimulate home furnishing interest
Strategically planning, positioning, and managing creative communications across various social media platforms are aligned with IKEA Values, commercial priority and contribute to business growth
Manage agency partners to optimise the most efficient and effective digital media platforms for IKEA
Continuously identify opportunities and create synergy in IKEA NA market to enhance social media campaign effectiveness from a data-driven perspective.
Be responsible for supporting crisis management from a social media perspective, in coordination with the Customer Relationship, PR and web teams
Partner with Marketing team members to use digital media as an effective communication channel to promote our home furnishing competence to the widest possible consumer market
Secure stakeholder engagement to influence and develop good content and professional dialogue with key internal and external stakeholders
Lead the competence development and engagement of digital media within the organisation through increasing the knowledge and understanding on the role of digital media and providing regular updates to the business

TOGETHER AS A TEAM

To establish the IKEA Brand as the preferred choice in home furnishing products and solutions that create a better everyday life for the many people, thereby reaching the IKEA business objectives. This shall occur by stimulating home furnishing interest in each local market, securing a strong brand and competitive position in each local market, and driving traffic to the IKEA store and IKEA website by attracting new and more visitors to visit more often, and throughout their life stages.

STAFF BENEFITS

Annual Fixed Bonus, 17 days Public Holiday, Paid Leave (Paid Annual Leave, 14 weeks Maternity Leave, 5 days Paternity Leave, 1 week Marriage Leave), Employee Medical Coverage, Non-Contributory Retirement Plan, Staff Purchase Discount, Birthday Coupon, Referral Bonus, Excellent Career Path

Personal data collected will be kept and handled confidentially by authorized personnel for recruitment purposes only. It might also be disclosed to our subsidiaries, associates and agencies authorized to process the information for appointment. The Company will retain the applications of candidates not selected for a maximum period of 24 months after the selection process is finalized. Our Personal Information Collection Statement (PICS) is available at our career site and can be provided upon request by contacting our Human Resources Department. Applicants not heard from us within six weeks may consider their applications filed for future reference.

Issued by The Dairy Farm Company, Limited

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