Assistant Customer Propositions Marketing Manager

Public Relations / Marketing / Media • Full Time • Central And Western District, Hong Kong, HK • 5d ago

Marketing - Customer Propositions and Management

Hang Seng’s Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to reinforce the brand of Hang Seng Bank, drive acquisition and usage of the Bank's product and services, strengthen customer loyalty to build long term relationships, and provide internal business units with marketing support to deliver a comprehensive suite of products and services offered by the Bank.

We are currently seeking a high caliber professional to join our department as Assistant Customer Propositions Marketing Manager.

Principal responsibilities

Assist to develop proposition-related projects or initiatives to enhance segment awareness and expand market share for Private Banking, Prestige Private, Prestige, Preferred and other strategic segments
Assist to review customer journeys in collaboration with internal teams to drive effective engagement and stickiness
Conduct regular competitor analysis and maintain abreast market information for on-going refinement of designated segment propositions
Collaborate with different business units to implement proposition initiatives, to ensure the proposition is properly delivered to customers with most optimal approach
Assist in the creation of segment-relevant marketing content and materials, such as website copy, social media posts, and email communications to drive effective preference and conversion
Track and analyze the performance of marketing campaigns and activities for optimization to meet the KPIs
Perform other responsibilities / duties as assigned by respective manager

Requirements

University degree in Business Administration, Marketing OR other relevant qualifications
Minimum of 3 years' experience in marketing, with exposure in Customer Segments and knowledge of banking / event management or investment products preferred
Experience in above and below-the-line marketing programmes development, with knowledge of marketing communications, customer acquisition, retention, digital marketing, performance marketing and/or event management a definite advantage
Customer-oriented with strong business acumen and analytical skills
Positive, flexible and self-motivated individual with good project management and interpersonal skills
Proficiency in both English and Chinese
Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes

Visit Hang Seng Career Page and sign up with our Talent Community to receive the latest information about our career opportunities in Hang Seng Hong Kong.

All information provided by applicants will be used only for recruitment purposes and will be used strictly in accordance with the Bank's personal data policies, a copy of which may be obtained by the applicant upon request. Unless otherwise instructed in writing by the applicant concerned, applicants may be considered for other suitable positions within the Bank and its related companies. The personal data of unsuccessful job applicants may be retained for a maximum of two years from the date when the job application is rejected and such data may be retained for a longer period if there is a subsisting reason that obliges the Bank to do so, after which the personal data will be destroyed.

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