Senior Marketing Manager, Section Head of Young Segment & Social Media Marketing

Public Relations / Marketing / Media • Full Time • Central And Western District, Hong Kong, HK • 4d ago

Job No.: 499635
Employment Type: Full time
Departments: Personal Banking and Wealth Management Department
Job Functions: Business Development, Strategic Planning, Management, Marketing

Responsibilities:

Lead and drive strategic marketing initiatives targeting the young customer segment. Oversee buzz marketing, event activations, and social media engagement to enhance brand affinity, customer acquisition, and loyalty for the Wealth Management and Personal Banking business.
Develop and execute integrated marketing strategies tailored to Gen Z and millennial customers, aligning with business goals and customer insights.
Conceptualize and lead high-impact campaigns, partnerships, and experiential events that generate excitement and brand buzz across digital and physical touchpoints.
Oversee content strategy, community management, and influencer collaborations across key social platforms (e.g., Instagram, WeChat, Xiaohongshu) to drive engagement and brand relevance.
Work closely with product, digital, analytics, and compliance teams to ensure cohesive and compliant campaign execution.
Monitor KPIs, campaign ROI, and customer feedback to optimize marketing effectiveness and inform future strategies.
Manage and mentor a team of marketing professionals, fostering creativity, accountability, and continuous learning.

Requirements:

Bachelor's degree in Marketing, Communications, Business, or related field; MBA is a plus.
Minimum 10 years of marketing experience, with at least 3 years in a leadership role within financial services or consumer brands.
Proven success in brand marketing, digital acquisition campaigns, and event management.
Strong understanding of Hong Kong’s social media landscape and culture.
Excellent communication, project management, and stakeholder engagement skills.

We offer competitive remuneration package and comprehensive fringe benefits including medical and life insurance, and different types of allowances to the right candidate. Interested parties, please submit your application online. For details, please visit our website http://www.bochk.com

To apply: https://careers.pageuppeople.com/798/cw/en/job/499635/senior-marketing-manager-section-head-of-young-segment-social-media-marketing=11232

Data collected would be used for recruitment purposes only. It might also be disclosed to our subsidiaries or Associated Companies to process the information for appointment. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months of receipt.

Similar Jobs

Investor Relations Manager

Public Relations / Marketing / Media • Full Time • Central And Western District, Hong Kong, HK • 1d ago

Public Relations / Marketing / Media Full Time

Responsibilities: 1.Assist in developing IR materials such as presentations, scripts, Q&A, announcements, press releases, factsheets, digital content, etc. to convey the Company’s investment story. 2.Develop and main...

1d ago

Apply

Segment Manager (Cross Border Business)

Public Relations / Marketing / Media • Full Time • Central And Western District, Hong Kong, HK • 4d ago

Public Relations / Marketing / Media Full Time

Job No.: 499507 Employment Type: Full time Departments: Personal Banking and Wealth Management Department Job Functions: Business Development, Strategic Planning, Relationship Management Responsibilities: Execute cro...

4d ago

Apply

Manager, WPB Management Office

Public Relations / Marketing / Media • Full Time • Central And Western District, Hong Kong, HK • 4d ago

Public Relations / Marketing / Media Full Time

WPB Management Office The WPB Management Office adds further strength to the management team as it plays a vital part in driving the formulation of business strategies and managing business performance. The team supports...

4d ago

Apply

Senior Brand Communications Manager

Public Relations / Marketing / Media • Full Time • Central And Western District, Hong Kong, HK • 4d ago

Public Relations / Marketing / Media Full Time

Corporate Communications Hang Seng’s Corporate Communications Department formulates and executes compelling communications programmes that promote the Bank’s corporate image, products and services. It monitors public opi...

4d ago

Apply

Beauty & Skin Therapist - Very Generous Commission / Potential Partnership

Public Relations / Marketing / Media • Full Time • Central And Western District, Hong Kong, HK • 5d ago

Public Relations / Marketing / Media Full Time

We're looking for a skilled and passionate English speaking Aesthetician / Beauty & Skin Therapist to join our busy clinic in Central, Hong Kong. If you're a self-motivated professional with a knack for building clie...

5d ago

Apply

Digital Marketing Specialist located in Hong Kong

Public Relations / Marketing / Media • Full Time • Central And Western District, Hong Kong, HK • 5d ago

Public Relations / Marketing / Media Full Time

Company Description: Link Consultancy is a specialized digital agency and academy that excels in generating business through effective marketing strategies, positioning techniques, and analytics. We combine cutting-edge...

5d ago

Apply

Business Communications Manager

Public Relations / Marketing / Media • Full Time • Central And Western District, Hong Kong, HK • 5d ago

Public Relations / Marketing / Media Full Time

5d ago

Apply

E-commerce and Marketing Executive

Public Relations / Marketing / Media • Full Time • Central And Western District, Hong Kong, HK • 6d ago

Public Relations / Marketing / Media Full Time

Job Responsibilities: Assist Director of Sales and Marketing by managing the pricing and content of all electronic distribution channels. Ensure hotel information on electronic distribution channels (Website, Social Medi...

6d ago

Apply

Marketing Executive

Public Relations / Marketing / Media • Full Time • Central And Western District, Hong Kong, HK • 1w ago

Public Relations / Marketing / Media Full Time

Working alongside a wonderful team in The Peak Complex, we are seeking a Marketing Executive to support our Marketing Team. Collaborative growth in a sustainable and dynamic attraction sector Take ownership of social me...

1w ago

Apply

Product Manager/Senior Product Manager (Welcome Pharma/Consumer Health/Skincare candidates)

Public Relations / Marketing / Media • Full Time • Central and Western District, Hong Kong, HK • 1w ago

Public Relations / Marketing / Media Full Time

Our client is a MNC Consumer Health firm currently seeking a talented and experienced marketer, to join Hong Kong local commercial team. If you're looking to enhance your skills, grow professionally and work on a dynamic...

1w ago

Apply