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Head of Corporate & Investment Banking Marketing, Hong Kong

Public Relations / Marketing / Media • Full Time • Central And Western District, Hong Kong, HK • 2d ago

Job Summary

Working closely with the Head of Client Coverage, Transaction Banking (TB), Markets and key Corporate & Investment Banking (CIB) business stakeholders to understand business objectives, priorities and areas for growth and develop integrated marketing plans in support of revenue and growth target while ensuring alignment with the Group strategy
Support Greater China & North Asia (GCNA) CIB Marketing head and contribute to overall Brand & Marketing vision/priorities as a member of the GCNA CIB marketing team

Responsibilities

Sound knowledge of the Hong Kong & Greater Bay Area (GBA) market and a good understanding of the opportunities opening up for CIB clients
Lead the implementation and execution of the Hong Kong & GBA marketing plan by providing guidance, counsel, input for client retention and relationship enhancement and for positioning the Bank against the competition
Position the Bank as a thought leader through strategic partnerships with media, key sponsorship platforms and business chambers etc
Source and manage external marketing agencies to support event management, content creation and development as appropriate
Responsible the overall CIB HK & GBA marketing plan and budget and to ensure key business deliverables are met.
Partner with group CIB Marketing team members to ensure marketing programmes are seamlessly executed in line with global standards and that proper measures are established to track effectiveness of all marketing deliverables.
Familiar with the digital marketing & social media landscape in Hong Kong & GBA
Ongoing tracking and monitoring of activity results, to ensure ROI is measured and can provide a basis for informing future marketing decision making
Track and analyse competitors’ marketing activities and present findings and recommend any strategic realignments required.
Manage and mentor team members

Qualifications

English and Cantonese must be fluent, Mandarin is preferred
Preferably to have experience of Business to Business marketing in financial or professional services
Preferably to have at least 15 years of work experience, preferably in the financial services industry with a track record of implementing successfully marketing initiatives
Comfortable in interfacing with external clients
Superior influencing and negotiation skills
Ability to work autonomously or as part of a team
High level of accuracy and attention to detail
Strong experience with Microsoft Office suite
Willing to travel

What we offer
In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
Flexible working options based around home and office locations, with flexible working patterns.
Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

www.sc.com/careers

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