The Role

The Senior Marketing & Communications Executive Executive will be responsible for planning and delivering integrated marketing, communications and engagement activities across social media, email, website, podcast, exhibitions and events.

This is a broad, hands-on role suited to an all-rounded marketer and strong content creator who can develop compelling stories, manage projects from concept to completion, work effectively with internal and external stakeholders, and confidently manage multiple channels and deadlines.

The successful candidate will help communicate OBHK’s impact and value to participants, alumni, community organisations, corporate partners, funders, donors and the wider public.

Primary Roles and Responsibilities

Marketing and Communications

Develop and implement integrated marketing and communications plans that align with OBHK’s organisational objectives.
Create and manage high-quality content for social media, eDMs, website, newsletters, marketing materials, presentations and other communication channels.
Develop compelling written, visual and multimedia content that communicates OBHK’s programmes, impact, stories and fundraising needs.
Manage OBHK’s social media platforms, including content planning, copywriting, publishing, community engagement and performance monitoring.
Build and maintain an annual and monthly content calendar across relevant channels.
Ensure brand consistency, accuracy and appropriate tone across all communications.
Support media relations, publicity initiatives, press releases and communications with external stakeholders where required.

Social Media and Digital Engagement

Take ownership of day-to-day social media management and audience engagement.
Develop engaging content formats, campaigns and storytelling approaches suitable for different platforms.
Monitor social media trends, audience behaviour and platform developments, and recommend opportunities to improve reach and engagement.
Track and report on key performance indicators, including reach, engagement, audience growth, website traffic and campaign results.
Support digital marketing activities, including SEO, paid social and online campaigns where appropriate.

eDM and Website Management

Plan, write, design and distribute monthly eDMs and other email communications.
Manage email databases, mailing lists, audience segmentation and campaign reporting.
Update and maintain the OBHK website, including page content, images, events, programme information and campaign materials.
Ensure website content is accurate, up to date, user-friendly and aligned with the organisation’s brand and communications priorities.

Podcast Production Management

Coordinate the podcast production process from concept development to publication.
Develop episode themes, content plans, interview briefs and production schedules.
Liaise with hosts, guests, editors, designers, production houses and other external suppliers.
Manage production timelines, approvals, budgets and deliverables.
Coordinate the preparation of supporting materials, including episode descriptions, social media content, website updates and eDM promotions.
Ensure podcast episodes are published and promoted effectively across appropriate channels.

Events, Engagement and Exhibition Marketing

Coordinate event communications, invitations, registration, venue arrangements, suppliers, promotional materials and post-event follow-up.
Support the planning and execution of exhibitions, expos and other public-facing marketing activities.
Manage expo displays, including booth concepts, production, logistics, promotional materials, signage, collateral and on-site coordination.
Work with internal teams and external suppliers to ensure events and exhibitions are delivered professionally, on time and within budget.
Evaluate event and exhibition performance and recommend improvements for future activities.

Project and Stakeholder Management

Manage multiple marketing and communications projects simultaneously from planning through to completion.
Prepare project plans, schedules, budgets, briefs and status updates.
Coordinate cross-functional projects with colleagues across the organisation.
Build effective working relationships with internal departments, partners, suppliers, production houses, agencies and other external stakeholders.
Identify opportunities for partnerships and collaborations that can increase awareness of OBHK and its social impact.
Ensure projects are delivered to a high standard, on schedule and within budget.

Marketing Intelligence and Reporting

Stay informed about relevant marketing, communications, social media, content and event trends.
Provide insights and recommendations to improve brand awareness, audience engagement, participation and fundraising support.
Prepare regular reports and evaluations on campaign, social media, eDM, website, podcast, event and exhibition performance.
Use data and audience feedback to optimise future marketing activities.

Required Skills and Experience

Values-driven, with a genuine desire to support the mission, vision and values of Outward Bound Hong Kong.
Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Media, Events or a related discipline.
Approximately 1-2 years of relevant experience in marketing, communications, content creation, digital marketing, events or a related field. Candidates with more or less experience may be considered depending on suitability.
Demonstrated experience managing social media platforms and creating content that generates audience engagement.
Strong content creation, copywriting and storytelling skills across social media, email, website and other communication channels.
Experience managing monthly eDM campaigns, preferably using platforms such as Mailchimp, HubSpot or similar tools.
Practical experience managing websites and using Wix or similar website editing platforms.
Experience in podcast production or project management, including working with production houses, editors or other external suppliers.
Experience in exhibition, expo or event marketing, including display planning, supplier coordination and on-site execution.
Strong project management skills, with the ability to manage multiple priorities, timelines, budgets and stakeholders.
Good creative judgement and the ability to develop engaging concepts, copy and visual content.
Good understanding of digital marketing, including social media, SEO, paid social, email marketing and website analytics.
Familiarity with relevant marketing and digital tools, such as Google Analytics, HubSpot, Canva, Adobe Creative Cloud or similar platforms, is an advantage.
Excellent command of written and spoken English and Chinese.
Independent, organised, detail-oriented and commercially aware, with a positive and practical “can-do” attitude.
Outgoing, energetic, cheerful, authentic and patient, with the ability to work collaboratively across different departments.
Willingness to work outside normal office hours when required for events, exhibitions or programme-related activities.
Willingness and ability to work in the Sai Kung area.

Compensation and Benefits

In addition to a competitive salary, OBHK provides:

Medical insurance
Lunch on work days in the campus
Five-day work week
Meaningful work in support of youth development and social impact
Opportunities to work across marketing, communications, digital content, events and community engagement

How to Apply

Please email a cover letter, CV/resume, expected salary and availability to: [via CTgoodjobs Apply Now]

Only shortlisted candidates will be contacted.

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