(Senior) Customer Analytics & Data Science Manager

Bank of China (Hong Kong) Limited • Full Time • Hong Kong, Hong Kong, HK • 1d ago

Job No.: 500100
Employment Type: Full time
Departments: Personal Banking and Wealth Management Department
Job Functions: Business Development, Strategic Planning, FinTech

Responsibilities:

Develop and manage data and behavior-driven targeted marketing execution and customer contact strategies
Work closely with business units to identify opportunities and data/ digital innovations in driving digital sales through effective targeting and analyzing customer behavior
Assist business units in applying data science insights such as predictive model and customer segmentation in marketing campaign to drive business performance
Monitor digital business performance and deliver actionable insights and recommendations to improve campaign efficiency and end-to-end customer journey
Develop performance report and presentation to evaluate campaign effectiveness and facilitate management decisions
Lead the digital sales team to coordinate, drive, and monitor the implementation of data marketing strategies

Requirements:

Degree or above with major in business, quantitative, numerical science or related discipline
4-10 years' experience relating to data analytics and digital sales, at least 2 years of which at managerial level for senior position
Proficiency in Microsoft Office tools such as Excel and Powerpoint
Proficiency in SAS, SQL, Python or similar analytically oriented programming languages is a plus
Strong analytic skills, sensitive to numbers including website and performance analysis. Familiar with analytics tools, such as Google Analytics 4, Adobe Analytics
Experience in AI Decisioning or CRM platform, such as Pega, Salesforce is a plus
Knowledge in building dashboard like Tableau, SAS VA or any equivalent tools would be an advantage
Experience in Banking, Financial Services or FinTech industry preferred
A mature self-starter with strong drive, motivation, committed with good business sense and strong understanding of the personal banking market
Excellent interpersonal and communication skills with excellent written and spoken English and Chinese, fluency in Mandarin would be a definite advantage

If you are applying for in-scope position(s) under the Mandatory Reference Checking Scheme (i.e., A role carrying out regulated activities licensed by the IA, SFC & MPFA), you are required to undergo the Mandatory Reference Checking. Our responsible recruiter will inform you the details of the MRC process and the requirements in due course. For details, please click here.

We offer competitive remuneration package and comprehensive fringe benefits including medical and life insurance, and different types of allowances to the right candidate. Interested parties, please submit your application online. For details, please visit our website http://www.bochk.com

To apply: https://careers.pageuppeople.com/798/cw/en/job/500100/senior-customer-analytics-data-science-manager?lApplicationSubSourceID=11232

Data collected would be used for recruitment purposes only. It might also be disclosed to our subsidiaries or Associated Companies to process the information for appointment. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months of receipt.

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