Senior Officer - CRM

Chinachem Group • Full Time • Tsuen Wan, Hong Kong, HK • 1d ago

End-to-End CRM & Loyalty Marketing Exposure
Creative Content & Social Media Ownership
Partnership & Brand Collaboration Opportunities

Space to make a transformative impact, career and life.

At Chinachem, we create space for every kind of brilliant, and define ourselves by our purpose and impact. Our people are the pulse of the business, and it’s our entrepreneurial, vibrant culture that’s at the heart of our success. We offer a workplace where talent is empowered to have positive impact.

Originate world-class, world-changing work and experiences that enhance regeneration, resilience and recognition. Share in the successes and rewards that we’ll build as a team.

How you will make an impact:

The Senior Officer supports the development and execution of BU and partnership marketing campaigns, with a key focus on creative development and copywriting for eDM, App push, POSM, social post, and digital ads. Working closely with the Assistant Marketing Manager, the role coordinates with business partners, internal business units and agencies to deliver high-quality and engaging marketing communications.

CRM & Loyalty Programme Management

Plan and execute CRM and loyalty program initiatives of CCG Hearts to drive member acquisition, engagement, app usage and mall spending.
Lead the end-to-end execution of CRM campaigns, including eDM, App push notifications, social posts, digital advertisements, POSM, and other marketing collaterals.
Monitor and evaluate campaign performance, and identify insights to enhance campaign effectiveness.

Partnership Development & Stakeholder Management

Support the development of strategic partnerships and translate opportunities into marketing promotions for the loyalty program and shopping malls under Chinachem Group.
Manage day-to-day partnership coordination and provide administrative support, including CMS setup, agreement preparation, redemption arrangements, product briefings, and other operational matters.

Social Media & Content Marketing

Own and manage the CCG Hearts social media accounts, including Facebook, Instagram, and Threads.
Develop engaging social media content and marketing collaterals with strong creative thinking and excellent copywriting skills.

Marketing Campaign & Creative Project Management

Prepare creative briefs and work closely with internal creative teams and media agencies to deliver online and offline marketing promotions.

What we are looking for:

Qualifications:

Degree holder in Business Administration, Communications, Marketing or related disciplines

Experience and skills:

4+ years of experience in loyalty marketing, marketing communications, advertising or related disciplines.
Excellence Chinese and English copywriting skills with the ability to develop clear, engaging and customer-friendly communications.
Creative mind with good business sense with the ability to translate business objectives into effective customer communications.
Hands-on experience with Google Analytics, Meta Ads Manager, and managing social media accounts.
Experience in media or creative agencies is preferred.
Proficiency in Photoshop, Canva or other image editing tools is a plus.

At Chinachem, we share a singular vision: “Places with Heart.” This binds us together in enriching the lives of People, driving Prosperity and protecting our Planet in order to deliver lasting commercial, social and environmental benefits. We encourage all of us to do good and engage with our communities through our CCG Hearts Loyalty Programme. Yet, while united in purpose, we deeply respect individual differences and champion diversity and inclusion throughout our organisation. In the year 2022/23, over 42% of our management positions are held by women. As an equal opportunity employer and a proud signatory of “The Racial Diversity & Inclusion Charter for Employers,” we warmly welcome applicants from all backgrounds to join the Chinachem family.

We offer a comprehensive package that mirrors our genuine appreciation for the contributions you’re set to make. Should our collective purpose align with your personal and professional aspirations, we invite you to be a part of our transformative journey. Forward your full resume, highlighting both current and expected remuneration and your earliest availability, to our Human Resources Manager at Chinachem Group, 35-38 Floor, Tower 2, Nina Tower, 8 Yeung Uk Road, Tsuen Wan, N.T. For those preferring a streamlined approach, the Apply Now option is just a click away.

We give every application the attention it deserves. However, if you haven't received a response within 8 weeks, please understand that we might be looking for a different fit at this time.

This Personal Information Collection Statement applies to the collection, use and handling of personal data by the employing company within Chinachem Group (the “Company”) pursuant to the Personal Data (Privacy) Ordinance (Cap. 486). “Chinachem Group” refers to Chinachem Group Holdings Limited and its holding companies, subsidiaries, affiliates and associated companies. The types of personal data the Company collects from you may include (1) your personal particulars (e.g. your name); (2) your contact information (e.g. telephone number or email address); and (3) your employment information (collectively “Personal Data”). The Personal Data you provide will be treated with utmost confidentiality and used for recruitment related purposes including the assessment of your suitability to assume the job duties of the position you have applied and to determine remuneration offer. While the provision of full and complete information is necessary for our selection process, sharing your personal details is a voluntary decision. Failure to provide any of the requested data may impact the processing and outcome of your application. All Personal Data provided by you will be retained for a maximum of 24 months and then subsequently erased. Where there are suitable vacancies in the Company’s subsidiaries or associate companies during that period, we may transfer your application to them for consideration of employment, but only with your prior consent. Save and except your current or former employers, academic institutions and service providers engaged by the Company for reference checking purpose, your Personal Data will not be disclosed to any third parties for other unrelated purposes without your prior consent. Applicants have the right to request access to and correction of their Personal Data in relation to their application. If you wish to exercise this right, please submit your request in writing to the Human Resources Department of the Company by emailing to hrpd@chinachemgroup.com with the subject line 'Personal Data Access Request'. You may also submit your request directly to the Human Resources Department of the Company at 35-38/F, Nina Tower, 8 Yeung Uk Road, Tsuen Wan, New Territories, Hong Kong.

In creating Places with Heart, we prioritise empowering our people to make a transformative impact, career and life.

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