Digital Marketing Manager - CRM

Stylevana • Full Time • Kwai Hing, Hong Kong, HK • 1w ago

eCommerce - Asian Beauty Products
Additional headcounts, 6-min walk to Kwai Hing MTR
5-day work, Flex working hr, Double Pay,Bday Leave

Join us & Be eCommerce Innovators

Are you looking to be part of revolutionizing online shopping behaviour and experience?
We are a well-esteemed eCommerce company that operates multiple eCommerce websites internationally. We are now looking for potential talent to help us expand our new business worldwide and to set up and manage an eCommerce business team of beauty products.

Key Job Responsibilities: 

Loyalty Strategy: Take full strategic ownership of the loyalty program across all business units, focusing on active member retention and revenue generation.
Campaign Orchestration: Lead, plan, and execute major recurring high-impact loyalty campaigns.
Retention & Redemption Optimization: Optimize member-exclusive benefits and the "always-on" redemption lifecycle to increase daily active membership engagement and brand stickiness while monitoring ROI.
Data-Driven Insights: Monitor and analyze campaign performance metrics to identify purchasing trends, optimize promotional mechanics, and uncover opportunities to increase member lifetime value.
Team Leadership: Lead and mentor the team and foster an analytical mindset and ensuring flawless execution across all Business Units.
Reporting & Forecasting: Own and report on key loyalty metrics (Repeat Purchase Rate, Active Member Growth, Retention Rate, Campaign ROI), connecting campaign performance to overall commercial targets.

Desired Skills and Experience: 

Bachelor's degree in Marketing, Business, Analytics, or a related field.
5 - 6 years of solid experience in CRM, loyalty marketing, or campaign management, preferably in an e-commerce business.
Proven track record of managing high-volume promotional calendars and complex loyalty programs across multiple segments or business units.
Hands-on experience with CRM platforms or marketing automation tools is a plus (e.g., Bloomreach, Salesforce Marketing Cloud, Klaviyo, Yotpo, TrueLoyal, Talon.One).
Strong commercial mindset with proficiency in interpreting campaign data to drive strategic decision-making and optimization.
Good communication and strong ability in planning, as well as a can-do and positive attitude.
Well-organized, detail-minded, self-motivated and able to work independently and under pressure, as well as cooperate well with the team and stakeholders to achieve company goals.
Excellent command of written and spoken English and Cantonese.

We offer a friendly team environment, good career prospect, also attractive remuneration package including discretionary bonus incentive. We also offer other benefits such as five-day work week, double pay, medical and dental insurance. Interested parties please send full resume with available date, present and expected salary to our email or clicking “Apply Now” for an interview.

All personal data collected will be used for recruitment purpose only.

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