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Senior Manager, Marketing

Public Relations / Marketing / Media • Full Time • Sha Tin, Hong Kong, HK • 2d ago

Bachelor's degree in Marketing, Business or a related field
8 years exp in communications of which 5 years in managerial positions
Experience in healthcare industry is a definite advantage

Key Responsibilities

Develop and execute integrated marketing strategies, go‑to‑market plans, and end‑to‑end campaigns across business units to expand market reach and drive product usage;
Ensure accurate and effective campaign execution, continuously monitoring performance, analysing results, and recommending enhancements;
Manage marketing budgets and business reports for assigned projects to ensure cost efficiency and optimal resource allocation;
Design and implement creative, content‑focused, and unconventional marketing initiatives to support business growth and strengthen brand visibility;
Leverage media networks and support brand marketing, PR, events, and communication programmes within the Hospital;
Conduct market and competitor research to identify trends, opportunities, and threats, providing insights that support strategic decision‑making;
Identify new market opportunities, develop actionable recommendations and proposals for growth and tailored to customer needs;
Coach and supervise subordinates; and
Undertake other duties and ad hoc projects as assigned by supervisor(s)

Job Requirements

Bachelor's degree in Marketing, Business or a related field
At least 8 years of experience in Marketing field, with at least 5 years in managerial positions in sizable organizations
Strong knowledge and experience in healthcare industry is a definite advantage
Creative and entrepreneurial mindset, with a passion for growth and non-traditional marketing approaches

Compensation and Employment Terms

We provide a unique employment experience for people seeking careers in hospital and healthcare industry; and offer competitive remuneration packages to the successful candidates. Appointment will be made on a 3-year contract with contract-end gratuity, renewable subject to good performance and mutual agreement.

Application Closing Date

10 March 2026

Personal Information Collection Statement

Data collected will only be used for job application processing. Applicants not contacted by CUHK Medical Centre Limited within eight weeks from the application closing date may assume their applications unsuccessful. All personal data collected will be kept for a period of 12 months from the application closing date, and will be destroyed thereafter.

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