EAST Hong Kong - Assistant Director of Marketing & Communications

Swire Hotels • Full Time • Tai Koo, Hong Kong, HK • 3d ago

While we do our best to review every application, if you haven’t heard from us within six weeks, it likely means we’ve moved ahead with other candidates this time. Rest assured, anything you share with us stays confidential and is used only for recruitment purposes.

Here at EAST Hong Kong, we don't do ordinary things. We thrive on the different and the exciting, and yes perhaps a little quirky and without doubt, fun.

With a dynamic culture and an open door for your feedback, you're not just filling a role — you're owning it. We provide the training and the freedom for you to flourish, with leaders who support and encourage you. The difference is you. Everyday is a fresh page in our collective story.

Ready to join us at EAST Hong Kong?

Located in the neighbourhood of Taikoo Shing, a perfect mix of laidback bustle on Hong Kong Island's east side, EAST Hong Kong is surrounded by multinational businesses, creative companies and a community teeming with energy. From our sunlit guests rooms and breezy pool deck to the lively buzz of Domain and the iconic views at Sugar, you’ll find a warm welcome at EAST.

Job Overview

This role leads the hotel's marketing efforts, from developing strategies to driving brand and communication related initiatives. We play a crucial role in shaping our hotel's brand image, creating awareness and driving revenue growth. Those who are creative and open-minded, have a deep understanding of market dynamics and consumer behaviours will enjoy the role.

Key Responsibilities

Welcome to the core of what being an Assistant Director of Marketing & Communications is all about!

Here's the quick lowdown on what you'll do day-to-day:

Be responsible for the planning, direction, control, and coordination of all marketing and communication activities of the hotel, ultimately to maximise the hotel’s positioning, positive publicity and revenue generating capability
Drive brand storytelling through compelling content across various platforms, including digital, social media, and traditional media
Leverage your media connections and industry influencers to boost brand visibility
Introduce and develop partnership opportunities with brands, companies, and nonprofits that add commercial and/or reputational value to the hotel, in particular with luxury lifestyle and luxury retail brands
Formulate and implement the hotel’s public relations strategies including maintaining excellent relationships with local and international media (travel media, leisure & lifestyle, trade, food, business), managing 3rd party agencies, promote good publicity and counteract bad exposure
Support the roll out of brand marketing initiatives, brand public relations, events and communications initiatives in the Hotel
Manage and guide the marketing & communication team with a proactive and hands-on approach

Requirements

Here's exactly what you need to excel in this role:

The Non-Negotiables (Must-Haves):

Minimum 8 years of experience in the marketing, public relations or related professional area with at least 5 years of managerial experience
Degree in Marketing, Communications, Hospitality, or related disciplines
Excellent stakeholder management, good communication & interpersonal skills
Creative mindset with a strong sense of branding and design aesthetics

The Cherries on Top (Nice-to-Haves):

Experience managing multiple direct reports with different skill sets, strengths and talents, and of managing PR agencies
Good knowledge in e-commerce and digital marketing

We've kept it short and sweet – just the essentials you'll need.

What We're Looking For: The Soul Behind the Skillset

Skills are teachable, but your spirit is what truly sets you apart. If you feel a connection with what we stand for, we're eager to meet you.

1. Adaptable Thinkers: You’re not just open to change; you thrive on it. The dynamic nature of our environment energizes you.

2. Feedback Enthusiasts: You value open communication and aren’t afraid to give or receive feedback to help us all grow together.

3. Passionate Pioneers: You bring more than skills; you bring energy and zeal to make a difference every day, connecting with a team that does the same.

Pause for a second before you hit 'apply.' Do these values align with your own? Is this the team you've been wanting to join? If your answer is a clear 'YES,' we're excited to get to know you better.

Benefits

For Every Member of Our Family:

Dine at our team dining hall and save on meals!
Speak up & put your own ideas into actions. Think differently!
Enjoy an appreciative & supportive culture that allows you to be your best self.
Be welcomed for the stylish you, if you got accessories, hair dyes or tattoos!
Enjoy an annual, paid Well-being Leave, a day for you to look after yourself, be healthy and be happy!

We offer attractive benefits and excellent career development opportunities to our team members.

Want to be one of us? Please send us your CV.

Swire Properties Hotel Management Limited

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