Senior Lifecycle Marketing Manager

David Kennedy Recruitment • Full Time • Remote (Hong Kong, Hong Kong Island, Hong Kong S.A.R.) • 1d ago

David Kennedy Recruitment is working with a fast-growing international AI company to recruit a Senior CRM & Lifecycle Manager for its Growth team. The role focuses on turning CRM into a major revenue channel by driving first-purchase conversion, repeat purchases, retention, reactivation and LTV across a high-volume B2C consumer product.

Position: Senior Lifecycle Marketing Manager

Location: Europe/ASIA, Remote

Employment type: B2B engagement preferred

Remuneration: Competitive total package+bonus.

DUTIES AND RESPONSIBILITIES:

Own CRM performance across registered-user-to-first-purchase conversion, token revenue and repeat purchase frequency
Build and optimize customer segments, triggers, campaigns and automated lifecycle journeys
Drive first-purchase conversion and repeat monetization through targeted CRM initiatives
Own onboarding, retention, churn prevention, reactivation and LTV initiatives
Design and run CRM experiments to identify and scale the highest-value opportunities
Analyze customer behavior and revenue performance to identify opportunities for conversion and monetization
Measure CRM impact through clear attribution, incrementality and before-and-after performance analysis
Work cross-functionally to develop and implement CRM initiatives and experiments
Identify opportunities to improve CRM contribution to overall business revenue
Build momentum and solve problems independently in an environment without a finished playbook
Contribute to the development and improvement of the CRM function
Use AI tools where relevant for analysis, segmentation, personalization, experimentation and content development
Lead or coach CRM specialists where applicable.

REQUIREMENTS:

Proven track record of personally driving significant commercial impact through CRM
Ability to demonstrate a clear CRM improvement with baseline, actions, personal ownership, timeframe and measurable final result
Relevant B2C experience in a high-volume consumer business based on subscriptions, repeat deposits, tokens, credits, virtual currency or another recurring-purchase model
Hands-on experience building customer segments, triggers, campaigns, experiments and automated lifecycle journeys
Proven ownership of both first-purchase conversion and repeat monetization
Strong understanding of revenue, conversion, retention and LTV
Strong understanding of CRM attribution and incrementality
Experience working with data to identify opportunities and make commercial decisions
Strong experimentation and problem-solving mindset
Ability to distinguish personal contribution from wider team results
Comfortable working independently without a finished playbook
Ability to work cross-functionally and create momentum without waiting for perfect information
Experience in iGaming, free-to-play gaming or other repeat-purchase models is an advantage
Experience leading or coaching CRM specialists is an advantage
Experience using AI for CRM analysis, segmentation, personalization, experimentation or content development is an advantage
English C1-C2
Fully comfortable working with uncensored AI models and adult-oriented content.

BENEFITS:

Competitive salary package
Additional performance-based bonus
B2B contract preferred
Opportunity to take significant ownership of CRM growth and monetization
Direct reporting line to the Co-founder & CMO
International, high-growth AI environment
And many more!!!

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