Job Description
- Oversee product development and to shape healthcare products and digital health proposition and strategy
- Support product development initiatives, including new product launch, product revamp and product maintenance
- Conduct market research for competitive analysis and market intelligence
- Lead the production of product proposition collaterals including training materials for both new and existing products, from communication directions, copywriting, design to production; manage the design and production agencies and work with internal stakeholders to ensure efficient delivery and quality
- Oversee end-to-end product campaign development and implementation to support product objectives and revenue targets.
- Monitor the sales performance and assist in preparation of sales reports
- Conduct product training for both new and existing products, when needed
- Collaborative with internal stakeholders to integrate company new tactics into new product development, product launches and proposition initiatives
- Manage product campaigns and strengthen partnerships with pharmaceutical companies to enhance product value propositions and commercial performance.
Other ad-hoc duties as assigned
- Minimum of 8 years solid experience in marketing and communications. Familiarity with healthcare industry is a plus.
- Good command of spoken and written English and Chinese
- A good team player with strong interpersonal, communication and organizational skills
- Excellent project management skills
- Well-organized, detail-oriented, independent and able to multi-task under pressure
- Able to work and communicate with people from different levels
Personal data collected will be used for recruitment purposes only. Bupa will be in touch for any opportunities that matches your profile. All personal data of unsuccessful application will be destroyed 24 months from the date of receiving the application. Full version of Data Privacy Notice available upon request.
