About STERRY
At STERRY, we're not your average marketing agency—we're the rocket fuel behind global e-commerce and omnichannel success. Since day one, we've helped clients generate over $200 million in trackable online revenue through strategies rooted in measurable performance.
We're hiring a Head of Marketing to be the growth engine of our business: the visionary strategist and meticulous operator who builds high-converting digital funnels, scales performance media, leads our physical retail buildout in Hong Kong, and manages a high-performing, 50+ person remote team across global regions.
Given the nature of the brand (women's intimates), we seek someone with deep empathy for the modern consumer—a leader who understands body positivity, fit-and-comfort messaging, and the aesthetic nuances required to build authentic brand trust.
The Role
You'll own the marketing function end-to-end — DTC performance media, Hong Kong retail expansion, creative quality control, lifecycle marketing, and a large global team that supports it all. You'll be the growth operating partner to the CEO, the cross-functional bridge between e-commerce and offline retail teams, and the person who turns marketing spend into profitable, scalable, omnichannel revenue.
This is a role for someone who combines high-level growth strategy with an obsessive, sharp eye for detail and a proven ability to lead a 50+ person remote team. You are hands-on, deeply analytical, and excited to build our performance marketing org while physically establishing our retail footprint in Hong Kong from the ground up.
What you'll own:
Remote Team Leadership & Operational Rigor
- Direct, manage, and scale a 50+ person remote global marketing org (media buyers, creative strategists, designers, copywriters, and field marketers).
- Establish clear workflows, accountability frameworks, communication structures, and performance standards across time zones.
Detail-Driven Creative Quality & Campaign Precision
- Maintain an uncompromising eye for detail across all campaign executions, ad creative, brand messaging, landing page copy, and tracking setups.
- Ensure zero-error execution in multi-channel campaign launches, promotional schedules, and brand activations.
Hong Kong Retail Expansion & Trade Marketing
- Design, launch, and execute the go-to-market strategy for our physical retail footprint in Hong Kong (pop-ups, flagship stores, retail partnerships, or shop-in-shops).
- Manage local HK retail marketing, launch events, offline activations, and vendor/landlord marketing partnerships.
- Bridge online and offline channels (O2O) to drive foot traffic, in-store conversion, and brand awareness across HK.
DTC Performance Marketing & Paid Acquisition
- Build, execute, and scale multi-channel digital acquisition strategies across Meta, Google/YouTube, TikTok, and emerging channels.
- Own multi-million dollar performance media budgets with strict accountability to ROI, ROAS, and blended marketing efficiency ratios (MER).
Growth Economics & Omnichannel Analytics
- Partner closely with Finance on unit economics: blended MER, CAC, cohort retention, retail sell-through rates, and customer LTV dynamics.
- Translate complex online and offline data into clear, decision-ready insights for the CEO and leadership team.
Lifecycle & Customer Loyalty
- Oversee email, SMS, and local loyalty initiatives (Klaviyo, Postscript, integrated retail loyalty) to maximize repeat purchases and long-term customer value.
What You Bring
Required
- 5+ years of marketing experience, with 2+ years leading a large marketing/growth team (Head of Marketing, Marketing Director, Director of Growth, or equivalent).
- Proven track record leading and managing large remote/distributed teams (50+ headcount) across multiple time zones.
- Obsessive attention to detail — an unyielding standard for error-free creative output, precise tracking, clear communication, and exact campaign execution.
- Direct experience inside a high-growth DTC e-commerce brand ($20M–$100M revenue scale).
- Hands-on experience building or scaling a physical retail presence in Hong Kong (store launches, retail marketing, distribution partnerships, or offline brand activations).
- Command of both DTC metrics (blended MER, CAC, LTV, ROAS, payback periods) and retail metrics (sell-through rates, retail foot traffic conversion, sales per sq ft).
- Deep tactical expertise in digital performance channels (Meta Ads Manager, Google Ads, TikTok Ads) and conversion rate optimization (CRO).
- Fluency in English; strong working proficiency or fluency in Cantonese (required for HK retail partner and vendor management).
- BA/BS in Marketing, Business, Communications, or a related field.
Strongly preferred
- Cantonese and Mandarin language fluency.
- Direct experience executing seamless Offline-to-Online (O2O) marketing campaigns connecting physical retail stores to digital ecosystems.
- Established local connections within Hong Kong’s retail, commercial real estate, or retail partner ecosystem.
- Experience managing multi-channel operations spanning Shopify, Amazon, and physical retail expansion.
- Prior experience inside a scaling brand that successfully transitioned from purely DTC to a thriving global omnichannel model.
Who you are
- Detail-Obsessed. You catch the small errors in copy, the tracking pixel mismatch, and the subtle branding inconsistency before anyone else does.
- A Scale Leader. You know how to motivate, structure, and drive accountability across a distributed team of 50+ remote professionals.
- Hands-On & Strategic. You design the big picture retail and digital strategy, but you're not afraid to audit campaign structures or test landing pages yourself.
- Omnichannel Strategist. You understand how physical retail experiences fuel online DTC sales and vice versa.
- Direct, low-ego, high-clarity. You make complex performance and retail metrics legible to creative and executive teams alike.
- Hungry for a path: This role can quickly grow into a CMO seat for the right operator.
What We Offer
- Competitive base salary + high-performance bonus/revenue share.
- A defined path to CMO for the right leader.
- The opportunity to lead a world-class 50+ person remote team and spearhead a high-profile retail rollout in Hong Kong.
