Assistant Manager, Social Media Marketing (2-year Renewable Contract)

Hong Kong Tourism Board • Contract / Project Based • Hong Kong, Hong Kong, HK • 1w ago

WHO ARE WE?

At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers. As we seize new opportunities to enhance our city's global appeal, we remain committed to promoting Hong Kong's unique charm and vibrancy, reinforcing its reputation as a world-class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision.

HOW YOU WILL CONTRIBUTE AND LEARN?

Support KOL recruitment strategy, including identifying suitable creators (mega/macro/micro) aligned with target segments and source markets
Support the preparation of media plans, including creator selection, thematic matching, budget estimates, and performance expectations
Collaborate with KOLs on content creation to develop and produce social-optimised content across formats & approaches that maximise platform performance, ensuring alignment with creative direction is fully on-brand, adhering to HKTB guidelines, brand voice, as well as strong tie-in to Mega Events / Core Experiences
Monitor and track campaign and content performance, contributing to post-activation reviews and optimisation recommendations to refine future KOL collaborations
Assist in planning and executing social media activations to promote mega-events and core experiences, creating engaging campaigns that build awareness, consideration, conversion & advocacy
Support coordination across multiple social channels (e.g., TikTok, Instagram, Xiaohongshu, Douyin) to amplify campaign impact and foster conversations
Handle day-to-day logistics for invited KOLs, including itinerary coordination, experience customisation, transportation, accommodation, and on-site assistance
Provide hospitality support during visits, working with fixers / guides to ensure seamless and content-friendly experiences
Assist Worldwide Offices (WWOs) with their KOL visits, including meet & greets, site inspections, event access, and collaboration setup and follow-up to nurture relationships and evaluate outcomes
Undertake any other duties as assigned by supervisors

WHO ARE WE LOOKING FOR?

Bachelor’s Degree holder, preferably major in Business, Marketing, Communications, Journalism or related discipline
5 years of relevant experience, with 3 years in influencer / KOL coordination and social media activation is preferred
Hands-on experience in KOL outreach, content collaboration, or activation execution; familiarity with mega-events or destination promotion is advantageous
Good network or knowledge of influencer ecosystems (Mainland, Southeast Asia, global) and platforms like Xiaohongshu, Douyin, Instagram, TikTok
Solid experience in social media operation and influencer engagement
Strong organisational, coordination, and communication skills
Excellent written (in both English and Chinese) and verbal communication skills
Flexible with working hours during events/activations

Application Method

If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply". We are looking forward to hearing from you.

Only shortlisted applicants will be contacted. Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at https://www.discoverhongkong.com/content/dam/dhk/intl/corporate/about-hktb/jobs-opportunity/picsja.pdf.

We are an equal opportunities employer.

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