- Providing leadership in overseeing affairs of the Dean’s Office
- Assisting the Dean in academic planning
- Coordinating new programme partnership development
We are now looking for a suitable person to fill the following position in the LiPACE:
Programme Director (Head of Programme Promotion Unit) (LiPACE) (Ref.: 260019M)
Major Duties and Responsibilities
The appointee will be responsible mainly for the following:
- Providing high level programme advisory role to the School’s suite of creative culture and digital business programmes delivered in full-time and part-time modes;
- Advising the Division Head on industry-related inputs into various Higher Diploma such as Business Administration and Management, Creative Culture, Digital Business Practice and relevant Part-time programmes, including connecting with industry and bringing staff and students to relevant industry events;
- Leading school branding, student recruitment growth and public relations;
- Leading high-impact, school-level initiatives to promote LiPACE’s brand, with a focus on articulating the "Three-I" (Internationalization-in-place, intercultural awareness and inclusion), high-profile collaborations with mainland and overseas partners, and Greater Bay Area (GBA) partnership networks across digital and physical spaces;
- Managing multiple external specialist agencies (IMC, PR, Web, Creative) to maximize return on investment, reshape online public sentiment, and drive enrollment.
- Directing the performance marketing and recruitment funnels for full-time Higher Diploma programmes and part-time professional certificates/diplomas; overseeing cutting-edge social media defense and community strategy (specifically on Threads and Instagram) to turn peer-to-peer discussions into enrollment conversion opportunities;
- Providing strict, results-driven management over external contractors (IMC media agency, web developers, public relations firms, and print designers), ensuring no resource wastage and absolute efficiency in a 50:50 brand-to-performance budget model;
- Orchestrating high-level media exposure, including high-profile event coverage, programmatic Digital Out-of-Home (DOOH) networks, and the annual "Meet the Media" press sprint to ensure maximum conversions during the DSE results release admission period;
- Chairing strategic marketing and communication working groups at the School level and advising divisions on their roles in promotion;
- Engaging in innovative professional activities; and
- Performing any other duties as assigned by the Dean (LiPACE) or his/her nominee.
Candidates
Candidates should possess the following qualifications, experience and competence:
- A Master’s Degree (preferably an earned doctorate) in Marketing, Integrated Communications, Business Administration, Creative Media, or a related discipline;
- Significant years of leadership and management experience at a senior level in branding, advertising agencies, or corporate marketing divisions, with a verified portfolio of bold, pioneering, or award-winning marketing campaigns;
- Strong competency in vendor management and data-driven marketing, with a deep understanding of digital ecosystem mechanics, social media listening (Threads/IG metrics), and programmatic ad infrastructure;
- Excellent commanding presence with outstanding stakeholder management skills, capable of driving cross-functional alignment and managing tight timelines during peak recruitment cycles;
- A proactive and innovative mindset, with strong project management and the ability to drive strategic initiatives;
- Exceptional proficiency in English and Chinese languages (including Cantonese and Putonghua) with the ability to bridge corporate storytelling with authentic, Gen-Z community slang; and
- Teaching and work experience in higher education would be an advantage, but a proven track record of breaking new ground in the commercial or creative sectors is essential.
Terms and Conditions for Appointment
An attractive remuneration package, including basic salary, a composite cash/housing allowance, an end-of-contract gratuity, and a discretionary incentive payment, where applicable, will be offered to the right candidates. Generous annual leave, staff-development sponsorships, medical and dental benefits, and life insurance coverage will also be provided.
To Apply
Candidates who are interested in joining us may submit their applications via the University’s eRecruitment System:
https://hkmu.taleo.net/careersection/ex_full_time/jobapply.ftl?lang=en&job=260019M
Closing date of application: 25 June 2025
The personal data collected will be used for the purpose of considering your application for employment. For details, please refer to the “Personal Data (Privacy) Notice for Job Applicant” on the University’s website. If you are not contacted by the University within eight weeks from the closing date of application, you may assume that your application was unsuccessful.
