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CRM Assistant Manager

Mannings • Full Time • Eastern District, Hong Kong, HK • 17h ago

Is this your next challenge in CRM/ Marketing?

The challenge is to:

Work closely with Yuu team to plan and execute CRM strategies and loyalty programmes that align with company’s direction for member acquisition, retention and customer lifetime value.
Execute CRM activations and customer promotions independently accordingly to the CRM plan developed, and communicating that in various channels including ATL, instore and member communication channels
Work closely with the marketing team to leverage CRM for campaign execution, A/B testing, and ROI measurement, enhance customer acquisition and retention.
Monitor KPIs and evaluation on CRM activations and promotion performance to optimize spend & performance for continuous improvement.
Analyse CRM data to generate actionable insights, track key metrics and inform marketing strategies.
Collaborate with internal stakeholders and strategic partners to establish clear objectives, KPIs, and targets for promotional campaigns and projects.
Drive adaption of new CRM technologies and best practices

Do you have experience in the FMCG industry?

Bachelor’s degree in Business Administration, Marketing or related disciplines
At least 4-5 years of experience in CRM
Experience in retail, ecommerce, FMCG or CRM agency is an advantage
Strong analytical skills with experience in data analysis tools and business intelligence platforms
Excellent command of written and spoken English and Chinese
A team player, detail-minded, independent with strong interpersonal skills
Self-motivated and able to work independently with strong sales drive

DFI Retail Group is an equal opportunity employer and responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the personal data will be kept and handled confidentially. We will retain the applications of candidates not selected for a period of no more than 24 months. The data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.

To find out more about Our Businesses and Our People, please visit our website: https://www.DFIretailgroup.com

Issued by The Dairy Farm Company, Limited

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