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Brand Marketing Senior Specialist

7-Eleven • Full Time • Hong Kong, Hong Kong, HK • 1d ago

Is this your next challenge in Brand Marketing?

The challenge is to:

Brand Strategy

Develop roadmap of brand activities calendar to bring the brand belief to life and to sustain top-of-mind brand awareness
Suggest brand plan based on consumer and market insights to support business development
Support brand campaign execution and ensure communication collaterals in line with brand strategy

Own Brand Development

Work with internal and external parties to formulate marketing plans for designated brands
Leveraging the own brand product to drive brand equity and good value propositions
Reinforce the brand personality by implementing integrated marketing communications

Store Branding

Assist in the development of the store banner positioning to strengthen brand equity and translate this to excellence in execution at the store level
Partner with store design team on translating the brand strategy into suitable visual merchandising equipment, customized for various store sizes and environments
Execute marketing plans that help to promote brand image

Do you have experience in Marketing?

Degree in Marketing/ Business Administration or related disciplines
Minimum 3 years’ marketing experience, especially in brand marketing and brand equity
Strong in stakeholder management, self-motivated with excellent communication and interpersonal skills
Creative, adaptable, high learning agility
Well-organized, enjoy working in fast-paced organization
Good command of both written and spoken English and Chinese
Experience in FMCG is an absolute advantage

DFI Retail Group is an equal opportunity employer and responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the personal data will be kept and handled confidentially. We will retain the applications of candidates not selected for a period of no more than 24 months. The data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.

To find out more about Our Businesses and Our People, please visit our website: https://www.DFIretailgroup.com

Issued by The Dairy Farm Company, Limited

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