Jobs Search

(Senior) CRM & Digital Advertising Marketing Officer (Wet Market Express)

Public Relations / Marketing / Media • Full Time • Tseung Kwan O, Hong Kong, HK • 3d ago

Hands-on experience in CRM / lifecycle marketing & paid digital advertising
Knowledge of Google Analytics / Google Ads / Meta Ad Manager is a MUST
Familiar with data visualisation tools & AI tools

What Will You Be Doing

Own promotions from concept to delivery — defining campaign objectives, messaging strategy, and execution timeline
Produce or art-direct visual assets and artwork for campaigns across digital ads, email, social media, and landing pages
Develop and execute CRM strategies across CRM, Whatsapp, push, and in-app channels
Design and optimise automated lifecycle journeys (onboarding, upsell, win-back) using customer segmentation data
Run A/B tests on content, journeys, and send times; translate findings into improvements
Plan, launch, and optimise paid campaigns across Google Ads, Meta, LINE, and other platforms
Manage budgets and bid strategies to hit CPA, ROAS, and CPL targets
Brief and iterate on creatives and landing pages with the creative team
Oversee pixel/tag implementation and data integrity across ad platforms
Deliver regular reports with clear insights and stakeholder recommendations
Managing multiple projects simultaneously and meeting deadlines under pressure
Adapting quickly to shifting priorities, platform changes, and market conditions

Who is our Right Fit

Bachelor degree is a must, preferably in Marketing and Business Administration field
3–6 years of hands-on experience in CRM/lifecycle marketing and/or paid digital advertising
Proficiency with a major CRM/marketing automation platform
Proven track record managing Google Ads and Meta Ads campaigns with measurable ROI
Strong analytical skills; comfortable with GA4, Excel/Google Sheets, and attribution models
Excellent written and verbal communication in English; Mandarin is a strong plus
Familiarity with data visualisation tools (Looker Studio, Tableau, Power BI)
Familiarity with AI tools for marketing — LLMs for copywriting (e.g. ChatGPT, Claude), AI creative tools (e.g. Canva AI) or AI features within ad and CRM platforms is a plus

Similar Jobs

新聞記者 (新媒體中國/國際組)

Public Relations / Marketing / Media • Full Time • Tseung Kwan O, Hong Kong, HK • 1d ago

Public Relations / Marketing / Media Full Time

負責中國/國際新聞日常編採工作大專或以上程度有責任感及團隊精神職責: 負責中國/國際新聞日常編採工作要求：大專或以上程度良好溝通能力有責任感及團隊精神能在壓力下工作具相關工作經驗者優先考慮，待遇從優工作時間：每日工...

1d ago

Apply

高級記者 (申訴王)

Public Relations / Marketing / Media • Full Time • Tseung Kwan O, Hong Kong, HK • 1d ago

Public Relations / Marketing / Media Full Time

構思具社會話題及具新聞價值故事題材具新聞觸覺，留意網絡熱話歡迎應屆畢業生應徵職責: 構思具社會話題及具新聞價值故事題材留意網絡熱話，負責編採工作制定拍攝内容、流程，跟進後期工作撰寫相關新聞稿件要求：大專或以上學歷...

1d ago

Apply

Marketing Solutions Executive

Public Relations / Marketing / Media • Full Time • Tseung Kwan O, Hong Kong, HK • 3d ago

Public Relations / Marketing / Media Full Time

Organize and host school visiting activities Support the end-to-end implementation of educational projects and activities Drive impactful projects in STEAM, National Education, and Media Education Responsibilities Focus...

3d ago

Apply

Marketing Assistant/Officer (Wet Market Express) - Welcome Fresh Graduates

Public Relations / Marketing / Media • Full Time • Tseung Kwan O, Hong Kong, HK • 3d ago

Public Relations / Marketing / Media Full Time

Experience in product marketing, eCommerce, online business, startup / agency Familiarity with design, video editing tools is a plus Fresh Graduates will also be considered What You will be Doing Formulate and execute co...

3d ago

Apply