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AVP, Credit Card Product Development and Marketing

Banking / Finance • Full Time • Wong Tai Sin District, Hong Kong, HK • 23h ago

Credit Card Product
Monitor the performance of marketing activities
Credit card acquisition marketing campaigns

Responsibilities:

Formulate and develop marketing plan and strategies and implement various end-to-end credit card acquisition marketing campaigns to drive business growth and meet business targets
Monitor the performance of marketing activities, conduct analysis and based on performance data to provide recommendations on marketing strategies
Manage different kinds of credit card and related products from design to implementation.
Collaborate with other teams and manage external vendor supplier for smooth logistics and execution of programs, card features maintenance & project enhancement to align on activities, as well as to drive and leverage the best practices
Keep abreast of latest market trend, competitor activities and customer spending behavior of different segments, to identify opportunities, initiates product ideas and ongoing features/ benefits tailored for each target segment
Ensure all program/projects are adhered to banking practice, compliance and regulatory requirement

Requirements:

Bachelor degree or above in Marketing, Communications or related disciplines preferred
Minimum of 5 years' working experience in credit card/banking/financial products business
Creative, flexible, analytical, well-organized and strong marketing execution skills with excellent project management and problem solving skills
Good interpersonal communication and presentation skills and able to work independently and handle multitask
Self-motivated, enthusiastic with excellent negotiation and influential skills
Proficiency in and MS Office and good command of written and spoken English, Chinese and Putonghua

We offer competitive remuneration package and promising career opportunities to the successful candidates. Interested parties, please send full resume with current & expected salary and the date of availability to The HR Division, G.P.O. Box 2535, HK , or by clicking Apply Now. Please quote reference on your application. Information provided will be treated in strict confidence and only be used for recruitment purposes. Personal data of unsuccessful applications will be destroyed 24 months after the completion of the recruitment and selection exercise.

The Mandatory Reference Checking (MRC) Scheme is a regulatory framework established by the Hong Kong Monetary Authority, which requires banks to check the conduct history of prospective employees for positions defined under the scheme. Therefore, MRC will be a part of our selection process if you apply for the in-scope positions. For details, please refer to the “Frequently Asked Questions for In-Scope Individuals” (https://www.hkab.org.hk/en/page/5/mandatory-reference-checking-scheme-phase-2) published by HKAB.

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