Senior Marketing Officer (event management)

Public Relations / Marketing / Media • Full Time • Wong Chuk Hang, Hong Kong, HK • 1d ago

About AXA Hong Kong and Macau

AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 52 markets and serving 92 million customers worldwide. Our purpose is to act for human progress by protecting what matters.

As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers' needs and leveraging and investing in technology and digital transformation.

We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. We are proud to be the first to address the importance of mental health through different products and services and thought leading iconic research. Our overall Sustainability Strategy, with emphasis on climate strategy and biodiversity commitment, is developed based on TCFD recommendations. We are committed to integrating environmental, social and governance factors across our business and strive to contribute to a sustainable future through 3 distinct roles - as an investor, an insurer and an exemplary company.

AXA is an equal opportunity employer. We are committed to promoting Inclusion and Diversity (I&D) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued. We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximise their personal potential.

Our people strategies are designed to enhance employee well-being and professional growth, ultimately empowering them to excel within the company.

Click here to learn more about our Benefits (https://www.axa.com.hk/en/benefits), Culture (https://www.axa.com.hk/en/culture-and-values), & Career Development (https://www.axa.com.hk/en/career-development).

Responsibilities:

Support in Business Growth

Assist in the development and execution of strategic plans aimed at penetrating and expanding market share in the HNW segments.
Collaborate with external partners and internal stakeholders to co-create premium services and experiences that cater to HNW clients

Brand Positioning & Marketing Execution

Help implement the ultra-premium brand narrative and marketing strategies that emphasise personalisation and exclusivity for HNW clients.
Assist in executing high-impact marketing initiatives across elite channels, including private events and strategic partnerships.
Support the implementation of HNW clients' communications (including maintaining the dedicated website and marketing collaterals)

Customer Management and Experience Support

Collaborate with Operations and Distribution teams to enhance the premium servicing model.
Assist in the development of a Customer Management Framework to improve engagement and satisfaction among HNW clients.

Qualifications:

Education: Bachelor's degree in marketing, Business, or a related field; MBA preferred.
Experience: 3+ years of experience in marketing or client management roles within HNW markets, insurance, financial institutions, or luxury brands.
Proven ability to support client segmentation and marketing initiatives.
Familiarity with global HNW trends and client management best practices.
Strong analytical and communication skills with a focus on customer experience.
Demonstrated capacity for teamwork and collaboration in a dynamic environment.

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