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MARKET RESEARCH OFFICER (Design Team) – cosmetics, beauty care & personal care product brand owner & manufacturer (Kwai Fong)

Public Relations / Marketing / Media • Full Time • Kwai Chung, Hong Kong, HK • 6d ago

Company Overview

Hong Kong‑listed manufacturer that specialises in premium cosmetics, beauty‑care, personal‑care products, and luxury amenity and gift‑set solutions.
Our portfolio includes shampoos, shower gels, body lotions, hand soaps, and a wide range of cosmetic tools and beauty‑care products, serving world‑class hotels, airlines, and global beauty and lifestyle brands.
With a primary focus on the North American market, we are known for thoughtful, trend‑driven designs that combine functionality, aesthetics, and storytelling.
From concept development in our Hong Kong design studio to production in Shenzhen, we craft innovative cosmetic tools and beauty‑care products for both our in‑house collections and high‑end client projects.

Job Summary

You will join our Design Department as a design‑driven market research specialist.
You will sit at the intersection of consumer insight, market analysis, and product design, providing the design team with data‑backed, opportunity‑driven research that shapes new product concepts and market positioning.
You will focus on competitive analysis, market positioning, pricing strategy, and consumer‑behaviour research, and then translate your findings into clear, actionable presentations and reports for the design team.
Design execution skills are not required, but you should have strong analytical skills, basic presentation aesthetics, and a genuine interest in working closely with designers.

Role Mission

The ultimate purpose of this role is to help the design team discover market‑research‑driven opportunities, so that the company can initiate new product development and expand into new customer segments and markets.
This is a design‑driven market research position, where you will be the bridge between data and creative design, ensuring our product concepts are grounded in real‑world demand, user needs, and competitive reality.

Key Responsibilities

Conduct in‑depth competitor analysis by systematically examining competitors’ product lines, pricing, distribution channels, and user reviews, and creating comparison matrices and positioning maps to visualise competitive landscapes and highlight gaps or opportunities.
Support the definition of product differentiation and value positioning through market positioning and pricing analysis, including price‑band analysis and pricing strategy research to uncover underserved price points and value segments that can open up new customer groups or markets.
Design and execute questionnaires, in‑depth interviews, user observation, diary studies, or other qualitative methods to understand consumer behaviour, then perform basic statistical analysis to uncover user motivations, pain points, and unmet needs, and translate these insights into concrete product opportunities that can spark new product concepts.
Synthesise data and insights into clear, structured, visually clean PowerPoint presentations (or equivalent) that highlight “opportunity areas” and “recommended actions” so the design team can quickly focus on high‑potential product directions and design priorities.
Work closely with designers and product development teams to ensure research findings are effectively translated into product specifications and design directions, and track post‑launch feedback and performance to create a closed loop between research, design, and real‑world user experience.

Ideal Candidates

Bachelor’s degree or above in Marketing, Business Analytics, Statistics, Research, Psychology, Sociology, Business Administration, or a related field.
2+ years of relevant experience in market research, consumer insights, or data‑driven analysis (including internships, academic projects, and side projects)
Exposure to cosmetics, skin care, beauty care, personal care products or consumer goods or brands is a big plus
Proficient in Excel pivot tables and able to independently perform data cleaning, cross‑tabulation, and basic statistical calculations (e.g., means, percentages, rankings).
Basic understanding of significance testing, correlation, and similar concepts.
Experience or academic exposure to surveys, in‑depth interviews, or focus groups, including questionnaire design and interpretation of results.
Advanced skills in PowerPoint / Keynote / Google Slides, with the ability to create well‑structured, clean, and visually harmonious presentations; a portfolio or sample slides will be required at interview.
Comfortable working with designers and product teams, and willing to understand design language and adapt research outputs into designer‑friendly formats.
Strong ability to read and synthesise information in both Chinese and English, including global product information, consumer reviews, and industry reports.
Previous experience collaborating with designers or product development teams is an advantage

Terms & Benefits :

5 days work
Annual leave : 10 days
Medical insurance
Very few business trips required
Supportive and work-life balance culture

TO APPLY for this job or similar jobs :

For secure and confidential job application, please click the below link to get our email address.

http://jpc.hk/confidential_apply.htm

JPC Recruiting Services was established in 1990 and is a Hong Kong–based recruitment firm providing general recruitment and executive search services.
JPC Recruiting Services 於 1990 年成立，是一家總部設於香港的專業招聘公司，提供招聘及獵頭服務。

All personal data collected from job applicants will be used strictly for recruitment purposes only. Your privacy is fully protected, and your personal information will not be disclosed, leased, or sold to any third party.
本公司所收集的求職者個人資料僅作招聘用途。閣下的私隱將獲得嚴格保障，個人資料絕不會被披露、出租或出售予任何第三方。

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