Marketing Lead, East Asia

Engineering • Full Time • Hong Kong, HK • 18h ago

About Nothing

Founded in London in 2020, Nothing combines the best of British design, entrepreneurship and brand building with the best of global engineering and supply-chain production. The best of the East and the best of the West.

Daring smartphones, audio products that look and sound better, AI solutions tailored to your needs - all delivered at amazing value. Together, we're reimagining the future of technology.

About the Role

Are you ready to shape the future of tech culture in East Asia? As the East Asia Marketing Lead for Nothing, you won’t just execute campaigns—you’ll be pioneering how we resonate with a new generation. You’ll be leading the growing East Asia marketing team and bringing our disruptive vision to life.

Your mission? To make Nothing a brand that’s talked about, shared, and celebrated. This role isn’t about playing it safe; it’s about taking bold risks that capture attention. You’ll craft social-first strategies, build influential partnerships, and amplify our story through earned media, all while staying true to our mission of making tech fun again.

You’ll be working closely with global teams, using East Asia as a testing ground for new ideas. If you thrive in a fast-paced, underdog environment and are excited by the challenge of building something iconic from the ground up, then this is your opportunity to be part of the future.

Responsibilities:

You will ensure the Nothing brand is consistent across East Asia laddering up to our global marketing strategy. You will deliver impactful campaigns that increase awareness, build community, and position our brand in pop culture. You will also play a pivotal role in managing regional publicity, social media and event marketing,

Co-own business goals and work closely with leadership to achieve company objectives.
Be the owner of the country's marketing budget & be responsible for the marketing performance portion of East Asia’s success.
Own East Asia's marketing initiatives (Influencer Marketing, Public Relations, Digital Marketing, Advertising, Offline Activations), to drive brand awareness, sales across our product portfolio and integrate the brand into pop culture.
Lead and mentor the marketing team, fostering a collaborative and creative environment.
Align regional initiatives with global objectives by ensuring cohesive branding, efficient asset creation, and partner satisfaction.
Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed.

Must Haves:

Extensive marketing experience (8-10 years) and previously been in a leadership role (3 years in a leadership role).
Good knowledge of local market trends and consumer behavior, particularly younger generations.
Demonstrated ownership capabilities and entrepreneurial mentality and a builder’s mindset with a passion for challenging the status quo and creating something iconic.
Proven success in executing marketing budgets effectively and achieving desired outcomes.
Proven track record in organic social, earned media, and influencer partnership initiatives on a limited budget.
Regional Marketing Experience in East Asia, skilled at localizing global strategies while maintaining brand consistency.
Excellent proficiency in English, and proficiency in one of Cantonese/Mandarin/Korean languages is a powerful advantage in showing you are culturally aware.

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