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Corporate Communications Senior Officer/Officer

Public Relations / Marketing / Media • Full Time • Quarry Bay, Hong Kong, HK • 1w ago

Is this your next challenge in corporate communications?

The challenge is to:

News Monitoring and Issues Reporting

Monitor and analyze news, social media and industry developments relating to DFI, our brands, markets and the wider retail sector.
Support the preparation of regular monitoring reports and insights for internal stakeholders, highlighting potential risks, opportunities and emerging trends.
Support early identification and escalation of reputational issues where required.

Media and External Communications

Support media relations activities, including maintaining and updating media contact lists across key Asian markets.
Coordinate and respond to day‑to‑day media enquiries in collaboration with senior team members.
Assist in drafting and preparing media materials such as press releases, statements, Q&As, briefing documents and key message frameworks.
Help coordinate media events and announcements related to corporate initiatives, brand campaigns, partnerships and ESG activities.

Content Creation and Internal Communications

Develop clear, engaging written content for multiple channels, including press releases, internal newsletters, intranet, social media and the DFI corporate website.
Support internal communications initiatives to keep our team members informed and engaged on business performance, strategic priorities and cultural initiatives.
Contribute to the production and distribution of internal newsletters and other regular updates.
Ensure all content is accurate, on‑brand, aligned with DFI’s tone of voice, and tailored to relevant audiences (corporate, brands, markets, frontline team members).

Website and Digital Channel Management

Support the maintenance and regular updating of the DFI corporate website to ensure information is current, accurate and relevant.
Coordinate with internal stakeholders to source, draft and refresh content (e.g. news, leadership profiles, ESG content, corporate policies).
Assist with basic analytics reporting (e.g. page traffic and engagement) to inform ongoing content improvements where appropriate.

Corporate Reporting and ESG Communications Support

Assist in the coordination and project management of key Group publications, including the Annual Report and Sustainability / ESG Report.
Liaise with internal contributors (e.g. Finance, Sustainability, HR, Brands) and external partners (e.g. agencies, designers, printers, consultants) to support timely and high‑quality delivery.
Help ensure consistency of messaging, data and narratives across corporate reporting, website and other communications channels.

Events and Employee Engagement Activities

Support the planning and execution of internal engagement initiatives and events, such as town halls, leadership briefings, internal campaigns, and recognition or culture programmes.
Assist with event logistics, content preparation (e.g. presentation materials, talking points, internal videos) and post‑event communications.
Help drive awareness and understanding of DFI’s purpose, values and strategic priorities among team members.

Brand and Messaging Alignment

Help safeguard and enhance DFI’s corporate brand by ensuring consistent messaging and visual identity across corporate communications materials.
Work closely with Group and brand teams to promote adherence to brand and communications guidelines across markets and channels.
Support alignment between corporate positioning and brand‑level communications where relevant.

Do you have experience in corporate communications / public relations / media / public affair?

Bachelor’s degree in Journalism, Communications, Marketing, Public Relations, or a related field.
5 years of experience in corporate communications, public relations, media, or public affairs. Experience in a listed company, multinational, agency, or in‑house communications function is an advantage.
Fresh graduate is also welcome.
Strong written and verbal communication skills in English and Chinese (Cantonese and Mandarin), with the ability to communicate complex information clearly to diverse audiences across the region.
Strong organizational and time management skills, with the ability to manage multiple projects and deadlines in a fast‑paced, dynamic retail environment.
Proficiency in Microsoft Office applications; familiarity with social media platforms and digital content best practices. Experience with basic content management systems is an advantage.
A collaborative team player who is comfortable working across functions, brands and markets, and with multiple internal and external stakeholders.
Detail‑oriented with a creative mindset, strong sense of ownership and a hands‑on approach to delivery.
Flexible, adaptable and responsive to evolving business needs and priorities.

DFI Retail Group is an equal opportunity employer and responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the personal data will be kept and handled confidentially. We will retain the applications of candidates not selected for a period of no more than 24 months. The data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.
To find out more about Our Businesses and Our People, please visit our website: https://www.DFIretailgroup.com

Issued by The Dairy Farm Company, Limited

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