Vice President, Marketing - Consumer Financial Services

Public Relations / Marketing / Media • Full Time • Hong Kong, Hong Kong, HK • 3w ago

Formulate and implement marketing strategies
Design, plan, and execute end-to-end marketing campaigns
Proactively analyse market trends and competitor activities

Purpose of the role:

To assist Head of Marketing in executing marketing campaigns and activities for OCBC Hong Kong’s Consumer Financial Services (CFS) Division.

What you will be doing:

Marketing Strategy Development and Execution:

Formulate and implement marketing strategies and campaigns to drive customer acquisition, increase product usage, and enhance cross-selling opportunities.
Strengthen customer relationships through an efficient mix of sales and marketing channels.

Marketing Campaign Management and Execution:

Design, plan, and execute end-to-end marketing campaigns for various business units and product owners.
Ensure the accurate execution of marketing campaigns in accordance with campaign requirements, identifying areas for improvement as needed.
Track and evaluate campaign performance, analysing effectiveness and identifying areas for improvement.
Effectively manage and monitor the marketing budget for responsible campaigns and projects, ensuring cost control and optimal resource allocation.

Market Analysis:

Proactively analyse market trends and competitor activities to inform marketing strategies.
Conduct customer and market research to define target markets and opportunities, assessing perceptions of the bank’s products and services.

Content Management:

Oversee the content and performance of the bank’s website, mobile app, and social media platforms.
Ensure all marketing materials are effectively presented across all customer touchpoints, including digital platforms and physical branches.

Material Due Diligence:

Support the due diligence on customer-facing marketing materials as required, including the selection of guest speakers, KOLs, and celebrities.

Event Management:

Organize and support internal and external events as required.

What we are looking for:

Bachelor's degree in Marketing, Business or a related field.
Minimum 8+ years of marketing experience, preferably in retail banking, digital bank, fintech, creative agency with a proven track record of implementing successfully marketing campaigns and results.
Excellent command in written and spoken in English, Cantonese and Mandarin.
Excellent communication, presentation, interpersonal skills, with the ability to effectively communicate complex information to cross-functional teams.
Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
Strong creative and innovative mindset that is willing to build things from the ground up, with a passion for staying up-to-date with the latest marketing trends and technologies.

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