Senior Manager, Customer Proposition - Hang Seng Bank (HK)

Public Relations / Marketing / Media • Full Time • Hong Kong, Hong Kong, HK • 14h ago

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join Hang Seng and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, Hang Seng offers opportunities, support and rewards that will take you further.

We are currently seeking high caliber individual to join our team as Senior Manager, Customer Proposition, reporting to Head of Retail Propositions and CLCM.

Principal responsibilities

Design and strengthen value propositions for Mass Retail segment, Preferred Banking and other strategic retail segments, build corresponding capabilities to support the proposition pillars through customer insights
Lead proposition-led campaigns and communications to uplift acquisition, brand exposure and customers’ engagement
Develop acquisition strategies from account acquisition (digital & offline account opening process), account activation, relationship deepening to anti-attrition, with the aim to grow customer base and deepen banking relationship
Drive the development of digital on-boarding and anti-attrition journey with the collaborations with key stakeholders
Collaborate with external partners to explore strategic partnerships in strengthening propositions and uplift acquisition
Work closely with product teams and channels to develop holistic engagement strategies to induce customer portfolio profitability; work with Marketing to develop marketing campaign and customer engagement activities
Monitor program result and intake quality based on analytics and take respective actions to refine the strategy to achieve the assigned quality intake targets
Oversee the overall budget for the department and monitor the day-to-day accrual, payment and reconciliation work
Stay on top of compliance requirements in particular cross border related sales and marketing activities and take timely actions to mitigate relevant risk posing to the bank, where applicable

Requirements

University degree in Business Administration, Marketing or other relevant qualifications
Proven experience in people manager, familiar with customer segmentations, propositions or acquisition or portfolio management, ideally in the retail banking business
Solid expertise in retail banking products and project management, exposure to digital project management is an advantage
Seasoned professional with leadership, excellent communication, presentation, stakeholder management and influencing capability, and the ability to drive a diverse group including internal and external partners
Good interpersonal & problem-solving skills and with great sense of ownership to drive new projects from ideation to implementation
Possesses high sensitivity to the changing market dynamics in particular the retail, young, student and mainlander segments in association with related compliance requirements
Be able to deliver new or refined compelling propositions quickly for new revenue stream
Customer-centric and servicing mind-set to ensure efficient and effective customer propositions delivery
Proactive, creative, customer focused, positive team player and independent
Proficiency in both English and Chinese

You’ll achieve more when you join Hang Seng Bank Limited.

www.hangseng.com/careers

https://www.linkedin.com/company/hang-seng-bank

Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.

Issued by Hang Seng Bank Limited

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