Job Highlights
- E-Commerce, Brand Management & Corporate Identity
- Social Media & Website Content
- Good Communication and Presentation Skills
We are seeking a highly motivated and talented individual to join our company as an Assistant Marketing Manager. This position will primarily focus on e-commerce and brand management, playing a vital role in promoting our products and driving online sales. The ideal candidate will possess a strong understanding of e-commerce platforms, digital marketing strategies, and brand development within the wine industry.
Job Description
Responsibilities:
E-Commerce & Website Management
- Develop and execute a comprehensive e-commerce strategy for the company website to drive online sales and support brand positioning.
- Manage all aspects of the website including product listings, pricing, inventory, and timely content updates to ensure accuracy, customer inquiries, CRM program and a seamless customer experience.
- Optimize website design, layout, navigation, and mobile responsiveness for user engagement and conversion.
- Monitor website performance metrics such as traffic, conversion rates, bounce rates, and customer behavior, generating reports and insights for continuous improvement.
- Apply SEO best practices and structured data markup for improved search visibility and product discoverability.
- Collaborate with IT and vendors to enhance website features, implement security protocols, and troubleshoot issues.
- Lead design and development of website content, including graphics, banners, landing pages, and multimedia assets that support marketing objectives.
- Monitor industry trends and competitor activities to ensure the company remains at the forefront of e-commerce best practices.
Email Marketing and Promotion:
- Plan, create, and deploy targeted email marketing campaigns to boost engagement, drive sales, and nurture customer loyalty
- Design and optimize visually appealing email templates using segmentation and personalization for different customer groups.
- Monitor campaign performance, including open and click-through rates, conversions, and ROI, making data-driven improvements where necessary.
- Coordinate email newsletters, seasonal promotions, and automated customer journeys that align with overall marketing activities.
- Ensure brand alignment in all email communication.
- Social Media Management (Facebook, Instagram, LinkedIn)
- Develop creative and platform-tailored social media strategies to increase brand awareness, engagement, and drive sales.
- Curate and post visually compelling and on-brand content for Facebook, Instagram, and LinkedIn, including product spotlights, events, educational features, and industry news.
- Engage proactively with followers, respond to comments and messages, and foster relationships with influencers and industry partners.
- Maintain a consistent posting schedule while aligning social channels with overall marketing campaigns and events.
- Track, analyze, and report social media performance metrics such as reach, engagement rates, and audience growth to guide future strategy.
- Ensure platform-specific optimization and brand consistency through design of posts, stories, reels, and professional updates.
Brand Management:
- Develop and execute integrated brand marketing strategies for company-owned and agency brands.
- Maintain and elevate brand identity and values across all channels, with consistent messaging and positioning.
- Conduct market research and analyze consumer and competitive insights to inform brand strategy and communications.
- Collaborate with sales and product teams on forecasting, pricing, and promotional planning, ensuring accurate representation in all markets.
- Assist the planning and execution of brand-related events, trade marketing initiatives, and industry partnerships.
- Assist at organizing and attending internal and external events
Content Creation & Design:
- Produce high-quality visuals, graphics, videos, and written copy for use across the website, social media, email, and promotional campaigns.
- Design and refine website layouts, landing pages, banners, and digital assets to enhance user experience and support marketing initiatives.
- Craft creative concepts for campaigns, events, product launches, and storytelling, ensuring all content aligns with brand voice and goals.
- Coordinate with partners and internal teams to support the development of sales presentations, trade materials, and event collateral.
- Continuously update and maintain a library of brand assets for company-wide use.
Requirements:
- Bachelor’s Degree in Marketing, Business Management, or related discipline
- 3-year experience in e-Commerce and/or brand management, preferably within the wine or beverage industry
- Excellent communication, interpersonal and project management skill
- Graphic Design skills and Content Creation
- Strong knowledge of e-commerce platforms, digital marketing techniques, and analytics tools.
- Excellent written and verbal communication skills, with the ability to create engaging content and convey brand messaging effectively
- Analytical mindset with the ability to interpret data and draw actionable insights
- Proficiency in using marketing software and tools, such as CRM systems, social media management platforms, and web analytics tools
- Strong organizational and project management skills, with the ability to handle multiple tasks and meet deadlines in a fast-paced environment
- Passion for wine and a solid understanding of the wine industry and consumer preferences
- Good command of both written and spoken English and Chinese
- Proficient in e-Commerce, Photoshop, Microsoft Office, e.g. Word, Excel, Power Point & etc
Interested parties please send your resume with expected salary and available date to [via CTgoodjobs Apply Now]
Information provided will be treated in strictly confidential and only be used for recruitment purpose.The company may refer suitable applicants to other vacancies within the assoicated Group of companies.
