Senior Marketing Officer, Cultivation

Public Relations / Marketing / Media • Full Time • Sai Ying Pun, Hong Kong, HK • 1w ago

Job Purpose

To support the development and execution of donor cultivation and loyalty strategies that enhance donor lifespan, strengthen lifecycle engagement, and maximize donor value. This role applies data-driven insights, segmentation, predictive modeling, and CRM tools to assist in designing and implementing targeted campaigns that drive donations and foster long-term loyalty. By deepening donor relationships and optimizing engagement across multiple touchpoints, the position contributes to sustainable fundraising outcomes for MSFHK—marked by increased donor contributions and reduced attrition.

Main Duties and Responsibilities

1. Loyalty Development & Retention

Support the Marketing Manager in developing and executing donor care and loyalty strategies within approved budgets, targeting general and mid-value donors. Responsibilities include programme planning, financial forecasting, activity scheduling, and KPI setting to drive long-term engagement and reduce attrition.
Recommend segmentation models, messaging frameworks, and engagement tactics tailored to donor tiers and campaign types, with the goal of strengthening donor commitment and improving retention.
Provide insights on emerging opportunities and risks by monitoring segment, campaign, and channel performance. Collaborate with data analysts to assess ROI and communication effectiveness, informing decisions that increase donation frequency and value.
Track and analyse key loyalty metrics—such as donor retention, Lifetime Value (LTV), response rates, and cost per donor—to identify growth opportunities and enhance the overall donor experience.
Assist in the design and implementation of upgrade campaigns that facilitate donor migration across segments (e.g., general to mid-value, mid-value to major donor), contributing to increased donor lifetime value.
Contribute to the refinement of the Donor Experience Journey by applying response-based insights to guide follow-up actions, timing, and engagement pathways. Identify gaps, improve contactability, and enhance service quality to strengthen stewardship and reduce attrition.
Support the execution of marketing automation initiatives by helping define workflows, criteria, and rules that standardize donor communications and engagement across multiple channels.

2. Donor Insights & Segmentation Strategy

Analyse donor profiles and behavioural data to generate actionable insights that guide engagement strategies, campaign planning, and content development.
Refine segmentation frameworks for various donor types (e.g., first-time, recurring, mid-value, lapsed) to ensure targeted and impactful outreach.
Recommend tailored content, optimal communication channels, and contact frequency based on donor preferences and lifecycle stages.
Support in monitoring Oversee the personalization and inclusivity of donor journeys, ensuring consistent and meaningful engagement across segments.
Identify and implement improvements to segmentation and campaign performance through continuous testing, data analysis, and strategic refinement.

3. Project & Campaign Management

Develop and manage project timelines, ensuring campaigns are delivered on schedule and within approved budgets.
Oversee third-party service providers—including creative, telemarketing, printing, and lettershop agencies—to ensure services are executed according to plan and quality standards.
Coordinate stakeholder approvals and clearances to support timely and compliant campaign rollout.
Organize and facilitate donor cultivation and retention meetings as needed to support engagement strategies.
Conduct regular performance reviews with service providers, and proactively explore new partners, channels, and technologies to optimize campaign effectiveness and channel performance.

4. Donor Engagement Activities

Plan and execute donor engagement initiatives—including appreciation events, interactive campaigns, and personalized outreach—within approved budgets to foster meaningful relationships and strengthen donor connection.
Tailor engagement plans to donor segments and preferences, enhancing loyalty and long-term support.
Assess the effectiveness of engagement activities through data and feedback, refining approaches to improve impact and donor experience.

5. International and Cross-departmental Working Group

Develop network and close contact with peer fundraisers in the MSF movement to learn/contribute loyalty development initiatives, in order to enhance fundraising approach and planning.
Participating in MSF HK cross-departmental working groups in relation to events/campaigns with fundraising and/or donor acquisition/cultivation objectives.

The Ideal Candidate 

University graduate
5 years working experience in marketing; with hands-on experience in CRM marketing, donor/customer engagement and donor/customer lifecycle management.
Proven ability to apply data-driven insights and translate them into actionable strategies for segmentation, campaign optimization, and donor journey refinement.
Solid understanding of campaign performance metrics, including profit and loss analysis, ROI, and donor lifetime value (LTV).
Strong project management skills, able to lead project within the budget and the timeline with minimum supervision.
Hands-on experience in CRM and marketing automation with strong analytical mindset and attention to details.
Committed to deliver objectives; results oriented
Excellent liaison, interpersonal, presentation and communication skills, being able to work under pressure.
Excellent proficiency in written English and Chinese.
Able to work independently; also a good team player .
Strong interest in the mission of MSF and a clear understanding of how strategic marketing contributes to donor loyalty and long-term support. Experience in fundraising or donor communications within the NGO sector is a plus.

How to apply?

MSF Hong Kong will offer a remuneration package of 12 months basic salary benchmarked in INGO with no discretionary bonus. Interested parties, please send your letter of motivation and full resume by clicking Apply Now button. All information collected is solely for recruitment purpose and will be treated in strict confidence. Please read the “Personal Information Collection Statement” before providing any personal data to Medecins San Frontieres (HK) Limited.

Similar Jobs

Investment Trainee (Fresh graduates are welcome）

Public Relations / Marketing / Media • Full Time • Sai Ying Pun, Hong Kong, HK • 2d ago

Public Relations / Marketing / Media Full Time

Our company is looking for candidates who are willing to work in the finance professional field. We are now the largest firm in the industry. Due to the rapid growth of Hong Kong and China's financial business, the compa...

2d ago

Apply

Marketing Clerk (Shatin)

Public Relations / Marketing / Media • Full Time • Sai Ying Pun, Hong Kong, HK • 3d ago

Public Relations / Marketing / Media Full Time

Responsibilities: Assist in data research and analysis, prepare document for conferences & meetings Assist in market promotions such as follow up the advertisement of properties Provide on-site support at property sa...

3d ago

Apply

Marketing Officer (Cultivation & Donor Services)

Public Relations / Marketing / Media • Full Time • Sai Ying Pun, Hong Kong, HK • 2w ago

Public Relations / Marketing / Media Full Time

Job Purpose To support both the Fundraising (Cultivation) and Donor Services functions by executing donor engagement initiatives, ensuring accurate and high-quality handling of donations and donor data, and providing adm...

2w ago

Apply

Content Coordinator

Public Relations / Marketing / Media • Full Time • Sai Ying Pun, Hong Kong, HK • 3w ago

Public Relations / Marketing / Media Full Time

Job Purpose The Content Coordinator is responsible for coordinating the effective public communication initiative of the medical humanitarian action of Médecins Sans Frontières (MSF) and humanitarian concerns to relevant...

3w ago

Apply

Technician 維修技術員

Engineering • Full Time • Sai Ying Pun, Hong Kong, HK • 2d ago

Engineering Full Time

BEST WESTERN PLUS Hotel Hong Kong is the first hotel in Hong Kong carrying “PLUS”, a superior brand of the BEST WESTERN HOTEL GROUP. Hotel Website: http://www.bestwesternplushotelhongkong.com BEST WESTERN PLUS Hotel Hong...

2d ago

Apply

Public Area Cleaner 公共地方清潔員 (5-days work week / 五天工作週)

Others (General Work, Labour etc.) • Full Time • Sai Ying Pun, Hong Kong, HK • 2d ago

Others (General Work, Labour etc.) Full Time

2d ago

Apply

Investment Trainee (Fresh graduates are welcome）

Banking / Finance • Full Time • Sai Ying Pun, Hong Kong, HK • 2d ago

Banking / Finance Full Time

2d ago

Apply

Export Operation Clerk

Logistics / Transportation • Full Time • Sai Ying Pun, Hong Kong, HK • 4d ago

Logistics / Transportation Full Time

Job Description RESPONSIBILITIES AND REQUIREMENTS: F.5 or above. 3-5 years or above relevant experience in sea freight forwarder. Full set consolidation documentation knowledge Good English, Mandarin, smart & self-mo...

4d ago

Apply

Site M&E Manager (2-year contract)

Engineering • Contract / Project Based • Sai Ying Pun, Hong Kong, HK • 5d ago

Engineering Contract / Project Based

About Us Find Your Shangri-La in Shangri-La. Headquartered in Hong Kong SAR, Shangri-La Group has grown from a single hotel business to a diverse and integrated global portfolio comprising quality real estate and investm...

5d ago

Apply

Consultant Trainee (TTPS, Fresh Grad & IANG are welcome)

Banking / Finance • Full Time • Sai Ying Pun, Hong Kong, HK • HK$ 17,000 - HK$ 22,000 / month • 1w ago

Banking / Finance Full Time

Job Description: Extensive initial training covering professional and comprehensive business strategies, consulting skills, financial knowledge and experience- based training Acquiring skills of negotiation, management a...

1w ago

Apply