Senior Marketing Officer, Cultivation

Public Relations / Marketing / Media • Full Time • Sai Ying Pun, Hong Kong, HK • HK$ 34,000 - HK$ 43,000 / month • 1w ago

Job Purpose

To support the development and execution of donor cultivation and loyalty strategies that enhance donor lifespan, strengthen lifecycle engagement, and maximize donor value. This role applies data-driven insights, segmentation, predictive modeling, and CRM tools to assist in designing and implementing targeted campaigns that drive donations and foster long-term loyalty. By deepening donor relationships and optimizing engagement across multiple touchpoints, the position contributes to sustainable fundraising outcomes for MSFHK—marked by increased donor contributions and reduced attrition.

Main Duties and Responsibilities

1. Loyalty Development & Retention

Support the Marketing Manager in developing and executing donor care and loyalty strategies within approved budgets, targeting general and mid-value donors. Responsibilities include programme planning, financial forecasting, activity scheduling, and KPI setting to drive long-term engagement and reduce attrition.
Recommend segmentation models, messaging frameworks, and engagement tactics tailored to donor tiers and campaign types, with the goal of strengthening donor commitment and improving retention.
Provide insights on emerging opportunities and risks by monitoring segment, campaign, and channel performance. Collaborate with data analysts to assess ROI and communication effectiveness, informing decisions that increase donation frequency and value.
Track and analyse key loyalty metrics—such as donor retention, Lifetime Value (LTV), response rates, and cost per donor—to identify growth opportunities and enhance the overall donor experience.
Assist in the design and implementation of upgrade campaigns that facilitate donor migration across segments (e.g., general to mid-value, mid-value to major donor), contributing to increased donor lifetime value.
Contribute to the refinement of the Donor Experience Journey by applying response-based insights to guide follow-up actions, timing, and engagement pathways. Identify gaps, improve contactability, and enhance service quality to strengthen stewardship and reduce attrition.
Support the execution of marketing automation initiatives by helping define workflows, criteria, and rules that standardize donor communications and engagement across multiple channels.

2. Donor Insights & Segmentation Strategy

Analyse donor profiles and behavioural data to generate actionable insights that guide engagement strategies, campaign planning, and content development.
Refine segmentation frameworks for various donor types (e.g., first-time, recurring, mid-value, lapsed) to ensure targeted and impactful outreach.
Recommend tailored content, optimal communication channels, and contact frequency based on donor preferences and lifecycle stages.
Support in monitoring Oversee the personalization and inclusivity of donor journeys, ensuring consistent and meaningful engagement across segments.
Identify and implement improvements to segmentation and campaign performance through continuous testing, data analysis, and strategic refinement.

3. Project & Campaign Management

Develop and manage project timelines, ensuring campaigns are delivered on schedule and within approved budgets.
Oversee third-party service providers—including creative, telemarketing, printing, and lettershop agencies—to ensure services are executed according to plan and quality standards.
Coordinate stakeholder approvals and clearances to support timely and compliant campaign rollout.
Organize and facilitate donor cultivation and retention meetings as needed to support engagement strategies.
Conduct regular performance reviews with service providers, and proactively explore new partners, channels, and technologies to optimize campaign effectiveness and channel performance.

4. Donor Engagement Activities

Plan and execute donor engagement initiatives—including appreciation events, interactive campaigns, and personalized outreach—within approved budgets to foster meaningful relationships and strengthen donor connection.
Tailor engagement plans to donor segments and preferences, enhancing loyalty and long-term support.
Assess the effectiveness of engagement activities through data and feedback, refining approaches to improve impact and donor experience.

5. International and Cross-departmental Working Group

Develop network and close contact with peer fundraisers in the MSF movement to learn/contribute loyalty development initiatives, in order to enhance fundraising approach and planning.
Participating in MSF HK cross-departmental working groups in relation to events/campaigns with fundraising and/or donor acquisition/cultivation objectives.

The Ideal Candidate

University graduate
5 years working experience in marketing; with hands-on experience in CRM marketing, donor/customer engagement and donor/customer lifecycle management.
Proven ability to apply data-driven insights and translate them into actionable strategies for segmentation, campaign optimization, and donor journey refinement.
Solid understanding of campaign performance metrics, including profit and loss analysis, ROI, and donor lifetime value (LTV).
Strong project management skills, able to lead project within the budget and the timeline with minimum supervision.
Hands-on experience in CRM and marketing automation with strong analytical mindset and attention to details.
Committed to deliver objectives; results oriented
Excellent liaison, interpersonal, presentation and communication skills, being able to work under pressure.
Excellent proficiency in written English and Chinese.
Able to work independently; also a good team player .
Strong interest in the mission of MSF and a clear understanding of how strategic marketing contributes to donor loyalty and long-term support. Experience in fundraising or donor communications within the NGO sector is a plus.

How to apply?

MSF Hong Kong will offer a remuneration package of 12 months basic salary benchmarked in INGO with no discretionary bonus. Interested parties, please send your letter of motivation and full resume by clicking Apply Now button. All information collected is solely for recruitment purpose and will be treated in strict confidence. Please read the “Personal Information Collection Statement” before providing any personal data to Medecins San Frontieres (HK) Limited.

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