Senior Manager, Affluent Propositions

Public Relations / Marketing / Media • Full Time • Mong Kok, Hong Kong, HK • 11h ago

Customer Propositions and Management

We are currently seeking high caliber professionals to join our team as Senior Manager, Affluent Propositions, reporting to Head of Affluent Propositions and Customer Acquisition.

Principal responsibilities:

Design and strengthen value propositions for designated strategic segments (e.g. HNW, affluent, Emerging Affluent, Mainlander and other strategic segments, etc.) and build corresponding capabilities to support the proposition pillars through customer insights
Develop customer life cycle management strategies from account acquisition (digital & offline account opening process), account activation, relationship deepening to anti-attrition, with the aim to grow customer base and deepen banking relationship
Work closely with product teams and channels to develop holistic engagement strategies and explore business opportunities through ideas for enhancing product/ service capability to grow the customer base and deepen product penetration
Maintain market intelligence to understand market trend and competitors’ innovation in product, services, offerings and customer journey etc
Drive the development of digital on-boarding and anti-attrition journey with the collaborations with key stakeholders
Collaborate with external partners to tailor different privileges, loyalty programs and events to induce customers’ loyalty to the bank
Monitor program result and intake quality based on analytics and take respective actions to refine the strategy to achieve the assigned quality intake targets
Oversee the overall budget for the department and monitor the day-to-day accrual, payment and reconciliation work
Stay on top of compliance requirements in particular cross border related sales and marketing for the mainlander segment, competition law, and fair value principle and take timely actions to mitigate relevant risk posing to the bank, where applicable

Requirements

University degree in Business Administration, Marketing OR other relevant qualifications
Proven experience in financial services and familiar with customer or product acquisition
A seasoned executive with leadership, excellent communication and influencing capability, and the ability to drive a diverse group including internal and external partners
Possesses high sensitivity to the changing market dynamics in particular the high net worth and the mainlander segments in association with related compliance requirements
Be able to deliver new or refined compelling propositions quickly for new revenue stream
Good interpersonal & problem solving skills and with great sense of ownership to drive new projects from ideation to implementation
Proficiency in both English and Chinese
Great sense of ownership and servicing mind-set to ensure efficient and effective customer service delivery

Visit Hang Seng Career Page and sign up with our Talent Community to receive the latest information about our career opportunities in Hang Seng Hong Kong.

All information provided by applicants will be used only for recruitment purposes and will be used strictly in accordance with the Bank's personal data policies, a copy of which may be obtained by the applicant upon request. Unless otherwise instructed in writing by the applicant concerned, applicants may be considered for other suitable positions within the Bank and its related companies. The personal data of unsuccessful job applicants may be retained for a maximum of two years from the date when the job application is rejected and such data may be retained for a longer period if there is a subsisting reason that obliges the Bank to do so, after which the personal data will be destroyed.

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