Senior Manager - Business Development and Marketing

Public Relations / Marketing / Media • Full Time • Pok Fu Lam, Hong Kong, HK • 2d ago

Applications are invited for appointment as Senior Manager - Business Development and Marketing (at the rank of Administrative Assistant II) in the Campus Services Office (Ref.:532929), to commence as soon as possible, on a two-year fixed-term basis, with the possibility of renewal.

The Campus Services Office (CSO) is seeking a high-calibre individual to join the team as Senior Manager - Business Development and Marketing. The CSO is a newly established unit to unify the management of various service entities, including catering services, on-campus business outlets, postgraduate residences, and future operations of guest accommodations and staff quarters. The aims are fostering a service-oriented culture, improving operational efficiency, and ensuring the long-term financial sustainability of these units by taking a more dynamic business approach.

Qualities and Qualifications

Applicants should possess a good Bachelor’s degree in Business Administration, Marketing, Communications or a related field;
Not less than 5 years of proven work experience in brand-building, marketing campaign management, digital marketing, content marketing, or external communications;
The ability to manage fast-paced projects and collaborate effectively with internal teams and external partners in a dynamic environment;
Strong analytical skills to interpret data, generate insights, create and present marketing strategy to the management;
Self-motivation, strong organizational abilities, multitasking, problem-solving, communication and interpersonal skills;
Excellent communication skills in English and Chinese;
Proficiency in Microsoft Office Suite (Excel, Word, and PowerPoint), experience with Google Analytics;
Familiarity with AI tools, managing social media platform, proficiency in Canva for creating digital content is an advantage; and
Ability to work independently and as a team in a fast-paced environment

Detailed Responsibilities

Drive growth and expand opportunities for the CSO's service-oriented endeavors, identifying new markets, forging strategic partnerships, developing and promoting campus services within the CSO’s portfolio;
Support the development of promotional strategies for various campus services, development, execution of marketing plans to boost the CSO’s brand and visibility;
Study trends, research potential new markets, partnerships, and new ways to brand and promote existing products or services;
Cultivating and maintaining relationships with external stakeholders, potential clients, industry partners, both within and outside the University;
Creating proposals, developing pricing strategies, and negotiating agreements for various projects and collaborations;
Staying industry developments, competitor activities, market trends, and presenting reports and strategies to management; and
Plan, execute, and monitor marketing campaigns across paid and organic channels, analyze data and results to evaluate campaign performance;
Collaborate with website vendors to develop landing pages and manage content uploads;
Coordinate with internal teams, external vendors and partners to ensure timely campaign launches; and
Participate in ad-hoc projects and duties, as assigned by the Director

What We Offer

A highly competitive salary commensurate with qualifications and experience will be offered, in addition to annual leave and medical benefits. The appointment will attract a contract-end gratuity and University contribution to a retirement benefits scheme, totaling up to 10% of basic salary.

How to Apply

The University only accepts online application for the above post. Applicants should apply online at the University’s career site (http://jobs.hku.hk) and upload an up-to-date C.V. Review of applications will start as soon as possible and continue until September 8, 2025, or until the post is filled, whichever is earlier.

The University is an equal opportunities employer and
is committed to equality, ethics, inclusivity, diversity and transparency

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