The Expo is Open: Leveraging the "Stability" Trend to Attract Gen Z

Career News By Me2Works Published on 22/01/2026


As the Education & Careers Expo 2026 begins today at the HKCEC, recruitment strategies are shifting. While previous years focused on "Work-Life Balance," the early 2026 trend is overwhelmingly about Security.


Market Context: 

The latest data shows a 0.1% rise in underemployment. For young workers in sectors like transport and ICT, "underemployment" often means inconsistent shifts and financial instability.


How to Stand Out at the Expo (or in your JDs):

  • Guarantee the "468" Status: Explicitly state in your recruitment materials that your part-time roles are designed to meet the "Continuous Contract" threshold. This guarantees them paid leave and protection—a huge draw for risk-averse Gen Z candidates.


  • Highlight the "Upskilling" Path: 45% of Hong Kong employees believe AI and machine learning are now essential for competitiveness. If you are at the Expo today, don't just talk about the job; talk about the AI training budget you provide.


  • Career Mobility: With the labor force shrinking by 9,100 people this quarter, companies must promote "internal mobility" to convince candidates that they aren't just filling a hole, but starting a long-term career.



💡In 2026, the best "signing bonus" is a clear five-year career roadmap.



Reference - HKTDC

https://www.hktdc.com/event/hkeducationexpo/en