Senior Director Marketing

Your role

Key responsibilities in your new role

Responsible for defining and deploying G2M strategy at GC region which in line with BL strategies, managing promotion activities on application and product level to enable Sales to capture maximum demand creation.
Responsible for GC A VUA segment RM1 DW target, and Business Line revenue and DW target from Smart Power and Microcontroller SBS, and drive for TCM to ensure profitable growth.
Understands all factors influencing market conditions across all business lines and beyond ATV Division, in order to maximize business which in-line with the company’s objectives
Cooperated with Account sales, DEM, OBD and Application Center team for customer early engagement and platform deep dive.
Focusing on growing applications include Body, Cockpit & HMI, E/E Architecture and Connectivity, and also beyond own segment cover Powertrain and ADAS segments related applications.
Develop regional competency in marketing function and interaction across regions.
Grow the EMS Business in Taiwan together with HQ representative as a focus virtual team.

Your profile

Qualifications and skills to help you succeed

B.S. in electrical engineering or business, Master’s degree in EE or BA high preferred.
10+ years in marketing and engineering know-how in dedicated areas.
Ability to build and manage relationships within all levels of region SMD and BL organization, be interface to key customers and partners at senior management level of commercial functions
Profound Automotive industry knowledge of market, competition, products, system, customers, market and technology trends, at regional and global level.
Solid knowledge and experience in understanding and interpreting business/market environment, governmental influence, and legislations affecting automotive industry and customers (from OEM to Tier structure customers) .
Resourceful, creative, diligent, and able to follow up and make things happen with colleagues and co-workers across many disciplines. Must be a problem solver and competent in co-designing technical solutions.

#WeAreIn for driving decarbonization and digitalization.

As a global leader in semiconductor solutions in power systems and IoT, Infineon enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT. Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals. Be a part of making life easier, safer and greener.

Are you in?

We are on a journey to create the best Infineon for everyone.

We strive to create the best Infineon for everyone by embracing diversity and inclusion. We welcome applicants for who they are and offer a workplace built on trust, openness, respect and equal opportunity.

Our hiring decisions are based on skills and experience. Even if you don’t meet every requirement, we encourage you to apply.

Please let your recruiter know if you need any accommodations during the interview process.

Learn more about our various contact channels and about Diversity & Inclusion at Infineon.

Crystal.Wei@infineon.cn

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Senior Director Marketing

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