Key Responsibilities

Market Strategy & Planning

• Develop and execute comprehensive brand promotion, user acquisition, and localized marketing strategies tailored for the Hong Kong market, ensuring full alignment with corporate business objectives. • Conduct in-depth analysis of Hong Kong market trends, consumer behaviors, and competitive landscapes; dynamically adjust marketing mix and resource allocation to capture first-mover advantages.

Digital Marketing & User Growth

• Lead precision targeting and performance optimization across online channels (social media, SEM/SEO, EDM, programmatic advertising, etc.) to continuously improve conversion rates and ROI. • Design viral campaigns, KOL/influencer partnerships, loyalty programs, and referral mechanics to boost user engagement, retention, and organic growth.

Brand & PR Management

• Plan and execute high-impact brand events, industry summits, media salons, and collaborate with local mainstream media and vertical KOLs to elevate brand awareness and reputation in Hong Kong. • Establish a rapid crisis communication mechanism; maintain strong relationships with regulatory bodies such as the SFC and HKMA, as well as industry associations, to ensure brand compliance and positive public image.

Team & Budget Management

• Lead the local marketing team (covering digital, content, events, PR, etc.) and coordinate cross-functional resources (product, operations, legal, etc.) to drive efficient project execution. • Develop annual marketing budgets, implement data-driven performance evaluation systems (ROI, CAC, LTV, etc.), and continuously optimize cost structures to maximize returns.

Qualifications

Basic Requirements

• 12+ years of marketing experience in the financial, technology, or fintech industries, with at least 3+ years in team management (leading teams of 5+ members). • Deep understanding of the Hong Kong and Greater Bay Area consumer markets, familiar with local culture, media landscape, and fintech ecosystem; proven track record of successful brand growth campaigns in Hong Kong is a strong plus.

Technical & Professional Skills

• Proficient in digital marketing tools and data analytics platforms (e.g., Google Analytics, Meta Ads Manager, SQL, Tableau), with the ability to drive strategy through data insights. • Sound knowledge of Hong Kong financial product compliance frameworks, including the SFC Securities and Futures Ordinance and HKMA virtual asset guidelines; capable of ensuring all marketing content meets regulatory requirements. • Bilingual proficiency in English and Chinese (Cantonese is a plus), with excellent cross-cultural communication and negotiation skills to collaborate effectively with local teams, regional headquarters, and external partners.

Core Competencies

• Strategic thinker with strong execution capabilities, able to adapt quickly in a fast-changing market environment. • Resilient and entrepreneurial mindset, comfortable working in a high-growth, target-driven fintech setting.

Webull jobs

Head of Marketing | Hong Kong, HK

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