Assist Regional Managers to manage local markets in the planning and execution of markets’ annual marketing plans with the aim of building and strengthening the brand profile in APAC & ME.

Support Regional Managers in the planning, coordination, and execution of annual marketing plans across APAC & Middle East markets, driving initiatives that strengthen brand awareness and market presence.
Provide comprehensive coordination and administrative support across regional marketing functions, including advertising, public relations, events, social media, digital marketing, CRM, and visual merchandising.
Partner closely with local markets and account servicing teams to ensure timely and effective execution of regional campaigns and initiatives.
Maintain marketing databases, dashboards, and reporting systems, ensuring data accuracy, consistency, and insightful performance tracking.
Manage product sample logistics, including loan requests, shipments, returns, inventory tracking, and documentation.
Compile, analyze, and distribute media coverage reports, PR clippings, and campaign results for internal stakeholders.
Facilitate effective communication and collaboration among cross-functional teams, external agencies, vendors, and market partners to support seamless project delivery.
Assist in the preparation of presentations, meeting materials, marketing reports, and post-campaign recaps.
Coordinate team operations and administrative activities, including scheduling, filing, document management, and vendor liaison.
Support regional logistics and inventory management by overseeing shipment coordination and maintaining accurate tracking documentation.
Process marketing-related expenditures through internal financial systems, including SAP, purchase orders, invoices, debit notes, and credit notes.
Source and procure marketing collateral, trade marketing materials, gifts, and event support items in accordance with budget and brand guidelines.
Maintain the organization and presentation standards of the regional showroom, sample inventory, and marketing archive.
Undertake ad hoc projects and assignments to support the evolving needs of the regional marketing team.

Qualifications

A highly organized and detail-oriented team player with strong coordination and project management skills.
Proactive, resourceful, and eager to learn across multiple marketing disciplines.
An effective communicator with excellent interpersonal skills and the ability to collaborate with diverse internal and external stakeholders.
1-3 years of experience in marketing, communications, administration, or a related field, preferably within a regional or multinational environment.
Proficient in Microsoft Office applications; familiarity with SAP, CRM platforms, data management tools, and AI-enabled productivity tools is an advantage.
Able to manage multiple projects and deadlines in a fast-paced environment while maintaining a high level of accuracy.
Fluent in English; proficiency in Cantonese and/or Mandarin is a plus.

Candidate with less experience will be considered as Marketing Coordinator.

Who we are:

Since 1975, TUMI has been creating world-class business, travel and performance luxury essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. The brand is sold globally in over 75 countries with approximately 2,000 points of sale.

Why you'll love working here:At TUMI, you’ll find a dynamic working environment, joining a community where each team member is empowered with an entrepreneurial spirit. Associates are respected as a vital part of the organization and recognized for their contributions. We believe in a workplace that gives every individual the opportunity to make an impact, and our ongoing commitment is to provide all the tools you need to succeed— guidance towards individual career growth, professional training and development initiatives, and a motivating, exciting environment— along with competitive salaries and comprehensive benefits programs.

What we value:

INNOVATIVE BY NATURE. SUSTAINABLE BY CHOICE. TUMI protects the things that matter most, the things you own and the planet you travel to see. Our planet is an astonishing place and we believe it’s our responsibility to preserve it for travelers of the future. By putting excellence and quality first, we ensure that every TUMI product has lifelong purpose, supported by our rigorous testing standards, exploration of recycled materials, and global repair network.
PARTNERS WE BELIEVE IN. Staying true to our values by helping take care of the most vulnerable among us aligns with our mission and is a core element of what we do. We focus on three main areas: promoting wellbeing; empowering vulnerable communities; and protecting the earth’s beautiful places. Each year we extend our philanthropic efforts to partners that help better the world. From supporting St. Jude Children’s Research Hospital fight to cure childhood cancer to Waves for Water who provides clean water to communities in need, we proudly stand by the profound changes they enact.
CULTURE & INCLUSION. As an organization, we are committed to a diverse and vibrant culture, welcoming people from all walks of life. Our long-standing commitment to culture and inclusion empowers each of us to bring our authentic selves and unique differences to work every day.

The actual rate of pay offered depends on various factors, including qualifications for the position and relevant experience; as well as other legitimate, non-discriminatory business factors specific to the position or location.

Tumi is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.

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Regional Marketing Executive, APAC

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