Senior Media Relations Executive

Hong Kong Trade Development Council • Full Time • Hong Kong Island, Hong Kong, China • 3d ago

The Hong Kong Trade Development Council (HKTDC), the statutory organisation promoting Hong Kong’s external trade, seeks dynamic, high-caliber and experienced professionals to join our Technology and Digital Innovation Cluster. To strengthen Hong Kong's role as Asia's international business platform, we organise more than 30 world-class international trade fairs in Hong Kong each year. These fairs, which cover various industries and sectors, create opportunities for companies to promote their products or services to buyers from all over the world.

Responsibilities:

To foster close working relationships with journalists/editors of international/local trade/mass media
To prepare and distribute press releases/local supplements on HKTDC fairs, monitor media coverage and handle press enquiries
To proactively dig out news angles of the fairs, products and event highlights to pitch media
To arrange local press conferences and press interviews for senior management, including venue setup and drafting talk notes
To develop and maintain the database of trade and mass publications, magazines and journals related to HKTDC fairs, both globally and locally
To communicate closely with the worldwide trade and mass media in order to form an intelligence network of information on industry, overseas markets and competitive fairs
To work with overseas offices on international media invitation and press information distribution
To formulate and implement effective social media content and advertising strategies to promote HKTDC fairs to reach out wider audiences around the globe
To Identify and collaborate with different social media/online/digital partners as well as KOLs and bloggers to maximize the awareness of HKTDC fairs and drive engagement on both online and offline level
To closely monitor the effectiveness of social media campaigns, measure the ROIs and provide meaningful insights with analytic tools

Requirements:

University degree, preferably in Journalism, Communications, and/or Digital Media
Minimum 3 years' solid relevant working experience in media relations, corporate communications, marketing and/or social media, preferably with multi-national corporations
In-depth knowledge of various social media platforms and resourceful to line up co-op with various partners and bloggers to cover and promote our services
Excellent English and Chinese press release writing skill is a must
Excellent command of both spoken and written English and Chinese. Fluent in Putonghua
Strong communication and presentation skills
Multi-tasking, well-organised, detail-minded and independent with good initiatives
Excellent in time management and could meet tight deadlines
Proven track record in proactively planning and launching marketing campaigns via various online media and digital channels with successful results

Remuneration and Benefits:

Salary will be commensurate with qualifications and experience. A competitive remuneration and benefits package, including annual leave, medical and dental benefits, will be offered.

Application Procedure:

Interested candidates are invited to complete the application form on our website. Those who do not hear from us within EIGHT WEEKS after the closing date may assume their applications were unsuccessful.

All information provided by applicants will be treated in strict confidence and used only for recruitment purposes. Applicants may be considered for other suitable positions within the Council. Their personal data will be destroyed six months after the selection is finalized.

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