Digital Product Marketing Manager - HK Business (6-month maternity cover)

HSBC Global Services Limited • Full Time • Kowloon, Hong Kong, China • 3w ago

GCB 5

We are currently seeking a high calibre professional to join our team as a Digital Product Marketing Manager.

The PayMe Digital Product Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank with a primary focus on our PayMe product. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at the market level.

This role forms part of the PayMe Customer Growth team, specifically the Mass Engagement and Brand stream, which is responsible for leading the internal and external Marketing strategy around acquisition, customer engagement, and building the PayMe product in Hong Kong.

The role reports into the Head of Customer Growth and works closely with Product team, external partners, and cross-functional teams across RBW in order to develop a strategic approach to communicate and delivery our key digital activities.

Holders of this role are expected to demonstrate a good understanding of key trends and areas of innovation which influence the way we interact and engage with our external customers, internal stakeholders and audiences. These should include digital marketing, new technology, Marketing Automation, Customer Relationship Management, Agile working practices, and data and analytical tools, and how this helps HSBC and PayMe to be more customer centric.

In this role you will:

Creating and managing mass and targeted marketing activities, including product feature, acquisition, customer engagement campaigns
Managing execution of key commercialization activities that support our revenue growth targets
Driving customer awareness and engagement in key segments, building PayMe’s brand presence in the market
Collaborating with key internal stakeholders within PayMe and across the Bank, and effectively managing agency and supplier relationships to maximise service delivery • Analysing campaign performance and making recommendations to improve activity in line with objectives
Consolidating and reporting on campaign performance

To be successful you will need:

Degree with major in Marketing, Business Administration, Economics or related disciplines
5-8yrs Background in Campaign marketing/ecommerce/digital acquisition with good digital marketing experience. Greater China experience ideal.
Creative and resourceful to identify branding and marketing trends
Good understanding of digital technologies, background from performance media agency, apps, payment gateway, banks, finance, fintech etc are welcomed
Strong communication, inter-personal and problem-solving skills
Proficiency in both Chinese and English, with strong communication skill

Opening up a world of opportunity

www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

https://www.youtube.com/embed/QmZ7Un5gR8c?si=LCa6slfBqlUlxUE-

Similar Jobs

Senior Product Marketing Manager

hktservice • Full Time • Kowloon, Hong Kong, China • 1w ago

Public Relations / Marketing / Media Full Time

We are looking for a dynamic and results-driven Product Marketing Manager to support the development and growth of our digital product strategy and fan engagement ecosystem for the artiste group. You will play a key role...

1w ago

Apply

Senior Manager, Product Proposition and Marketing - Hang Seng Insurance - Hang Seng Bank (HK)

HSBC Global Services Limited • Full Time • Kowloon, Hong Kong, China • 2w ago

Public Relations / Marketing / Media Full Time

Some careers have more impact than others. If you’re looking for a career where you can make a real impression, join Hang Seng and discover how valued you’ll be. Whether you want a career that could take you to the top,...

2w ago

Apply

Manager, Wealth Management Marketing

HSBC Global Services Limited • Full Time • Kowloon, Hong Kong, China • 1m ago

Public Relations / Marketing / Media Full Time

1m ago

Apply

Senior Accountant, ILAS & Cash Management, Finance

FWD Insurance • Full Time • Kowloon, Hong Kong, China • 22h ago

Accounting / Audit Finance Accounting Full Time

About FWD Group FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 40 million customers across 10 markets, including BRI Life in Indonesia. FWD’s customer-led and tech-enabled...

22h ago

Apply

Manager, Product Proposition and Marketing - Hang Seng Insurance - Hang Seng Bank (HK)

HSBC Global Services Limited • Full Time • Kowloon, Hong Kong, China • 1d ago

Insurance Marketing Full Time Business Administration

1d ago

Apply

Customer Service Representative

Global Payments Inc. • Full Time • Hong Kong, Kowloon, China • 1w ago

Executive / Personal Assistant / Customer Service Full Time

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3...

1w ago

Apply

Prestige Sales Leader / Manager - Hang Seng Bank (HK)

HSBC Global Services Limited • Full Time • Kowloon, Hong Kong, China • 1w ago

Banking / Finance Full Time

Some careers have more impact than others. If you’re looking for a role where you can continue to make an impression, take the next step at Hang Seng where your contributions will always be valued. Retail Distribution RB...

1w ago

Apply