Assistant Marketing Manager

SWIRE PROPERTIES LIMITED • Full Time • Quarry Bay, Hong Kong, HK • 1d ago

Implementation of the corporate brand strategy
Managing related marketing initiatives
Support the creation of on-brand, engaging, and compelling content and collatera

ABOUT THE TEAM

We are Makers. Makers Required.

We are Makers — people who care deeply about shaping places where life, work and nature can flourish together. Grounded in our heritage and united by a culture of trust and respect, we dare to take on ambitious ideas and turn them into something real — thoughtfully, collaboratively, and with care for the communities we serve. Our people are at the heart of it all: free to be themselves, driven to make a difference, and inspired to create alongside others. Brick by brick, we build vibrant, inclusive spaces that stand the test of time — because real progress comes from people who choose to make it happen.

We are now hiring an Assistant Marketing Manager. Join a dynamic team where you’ll play a key role in bringing the corporate brand to life through creative and impactful marketing initiatives. You’ll develop engaging, on-brand content, ensure brand consistency as a trusted guardian, and support events, partnerships, and PR activities. Working across digital platforms including website and social media, you’ll help drive performance through campaigns and analytics . Collaborating closely with internal stakeholders and external partners, you’ll contribute to high-quality campaigns , while also gaining exposure to market insights, competitor trends, and end-to-end campaign delivery. This is a great opportunity to grow your marketing expertise in a fast-paced, collaborative environment.

RESPONSIBILITIES

Implementation of the corporate brand strategy and managing related marketing initiatives
Support the creation of on-brand, engaging, and compelling content and collateral
Act as corporate brand guardian, promote alignment with Brand Guidelines, and provide guidance to stakeholders
Help maintain Brand resources/tools such as Library and assist with enquiries
Assist in the project management of events/sponsorships and partnerships
Assist in the implementation of PR activities including liaison with PR agencies, event organisers, and partners
Help manage online campaigns and tools including website and social media, ensuring timely updates and maintenance
Maintain analytics tracking for website, social media, and other campaign evaluations for on-going reviews and improvements
Liaise with external consultants/partners including copywriters, designers, photographers, videographers, and contractors, as well as internal parties to implement relevant marketing activities and production of marketing collaterals, including but not limited to advertisements, social media posts, presentations, and reports
Assist with research and updates on market trends and competitive analysis
Assist with general administration including but not limited to budget maintenance and cost evaluation

REQUIREMENTS

University graduate with a minimum of 5 years’ experience in marketing and/or brand management
Experience working with culturally diverse, cross-functional teams
Experience in the management and creation of marketing assets including social media content. Familiarity with Sitecore and analytics tools such as Google Analytics will be an advantage
Digital savvy with ability to adopt new marketing automation tools and AI capabilities
Good project management, interpersonal, and time management skills; be able to manage multiple campaigns simultaneously
Creative, independent, well-organised, and self-motivated
Excellent verbal and written communication skills in English and Chinese

BEHAVIOURAL COMPETENCIES

Decision Quality
Cultivates Innovation
Business Acumen
Drives for Results
Ensures Accountability
Optimizes Work Processes
Collaborates
Communicates Effectively
Situational Adaptability

WHY CHOOSE US

Randstad Hong Kong: Awarded Most Attractive Employer in the Property and Real Estate sector for 2024 and 2025
HRoot Awards (Chinese Mainland): Received the Best Employer Award for 2023 and 2024, along with the Best Social Enterprises Award in 2024

Don’t Miss This Opportunity

As an equal opportunity employer, Swire Properties strives to foster a diverse workforce and inclusive workplace, where People can thrive.

If you require special assistance and accommodations during any part of the recruitment process, including the online application and/or the selection process, please reach out to us via email at any time.

If we haven't contacted you six weeks after your submission, then please consider your application unsuccessful this time.

All personal data collected during the application process will be kept for 12 months after its completion, and then destroyed. All information will be used for recruitment and appointment purposes only. The Company will handle all personal data confidentially in accordance with the Hong Kong Special Administrative Region's Personal Data (Privacy) Ordinance.

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