Manager, B2B Marketing

HSBC • Full Time • Hong Kong, Hong Kong Island, Hong Kong S.A.R. • 4w ago

GCB 5

Some careers shine brighter than others.

If you’re looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC Commercial Banking is one of the fastest-growing business lines within the HSBC Group and is strategically positioned as the primary platform for global growth.

In Hong Kong, Commercial Banking is a key revenue contributor to the global Commercial Banking business. The vision for CMB is to "set the international standard for commercial banking," supported by a strategy to "be the leading international business bank."

We are currently seeking a high calibre professional to join our team as a Manager, B2B Marketing.

Role purpose (overall high-level summary of the role)

We are seeking a proactive and detail-oriented Marketing Manager to bring fresh, innovative ideas to the development and execution of data-driven product & service campaigns. This role focuses on customer-centric engagement, achieved through cross-functional collaboration with sales and product teams, while ensuring alignment with global and regional goals to drive revenue growth and market share.

Leveraging your industry expertise, you will work across lines of business to strategically plan and execute marketing initiatives designed to strengthen and deepen client relationships, originate new deals, and enhance business usage and affiliation.

This position is ideal for a marketing professional passionate about aligning industry insights with client needs to deliver measurable commercial success.

Principal Accountabilities and Responsibilities

In this role you will:

Impact on Business

Champion provocative and articulate strategic thinking to align business and marketing teams, fostering best-in-class practices. Contribute to the development of a framework that enhances effective communication, performance management, and customer-centricity, serving as a refreshed model for more efficient ways of working.
Identify and capitalize on emerging trends and technologies relevant to HSBC CMB propositions, uncovering new strategic opportunities to drive revenue growth. Define clear B2B2C roadmaps to optimize business outcomes and deliver measurable results.

Growth in Commercial

Demonstrate a deep understanding of Hong Kong, inbound and outbound business customers, with a focus on trends and their connection to transaction banking, financial trade, and payment products, services, and category dynamics, leveraging this knowledge to generate impactful business, marketing, and communication ideas.
Set tactical strategies for product acquisition, usage and cross-selling and implement the agreed product campaign activities in line with the agreed local marketing plan, budget and activity schedule
Analyse research findings and other data within the context of business, marketing, and communication strategies, transforming them into actionable insights to shape communication strategies and project briefs.
Collaborate with diverse agency partners to focus and inspire the creation of original and effective marketing and communication ideas.
Utilize strong writing and presentation skills for internal engagement and the development of external content.
Partner with Product teams to deliver an events strategy for the audience, including strategic client forums and executive briefings that highlight segment and sector leadership.

Optimize Marketing Operations

Effectively manage priorities and multitude of senior leadership stakeholders, to ensure delivery of strategy across our key objectives.
Develop and maintain strong working relationships with internal and external stakeholders to ensure customer-centricity and collaboration throughout the planning, decision-making, and implementation process.
Effectively manage agency strategic counterparts to maximize service delivery.
Break down informational silos to ensure business decisions are based on the entire story and empower data-driven decision making to raise our returns

Strengthen Teamwork Collaboration

Embrace an agile working culture that fosters proactive problem-solving and the formulation of scalable business initiatives to optimize marketing budgets.
Be part of a marketing environment that champions agile methodologies and a test-and-learn approach to creativity.
Promote innovative thinking to strengthen CMB’s market position and better address customer needs.
Contribute to a truly customer-centric culture that places exceeding customer expectations at the core of HSBC Commercial Banking business values.

Qualifications - External

Functional Knowledge

To be successful you will need:

Extensive years of B2B marketing experience, with a focus on B2B marketing within financial services or fintech, and/or experience in creative and PR agency background
Passionate about customer centricity and the latest market trends
Proven ability to deliver effective marketing strategies and campaigns
Strong collaboration skills within global, matrixed organizations and the ability to lead working groups and defined initiatives
Bachelor’s degree required; MBA or Master’s in Marketing, Business, or related field preferred

HSBC

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