Managing Writer/Editor – Product and Content Marketing

JPMorgan Chase & Co. • Full Time • Hong Kong, Hong Kong Island, Hong Kong S.A.R. • 1d ago

Join us to shape the future of investment content creation and marketing across APAC. You will collaborate with talented professionals, drive innovative strategies, and make a meaningful impact on client engagement. This is your opportunity to elevate your career and help diverse audiences achieve their investment goals. Be part of a team that values creativity, collaboration, and continuous growth.

As the APAC Lead for ETF Product and Content Marketing, you will work closely with the business, subject matter experts, and marketing teams to aspire to craft and own impactful, differentiated, and actionable messaging across channels and media—spanning investment strategies and product solutions—to engage institutions, intermediaries, financial advisors, end investors, and the general public across APAC.

Job responsibilities

Elevate APAC active ETF education and thought leadership through compelling storytelling, while leading content marketing initiatives end-to-end
Actively partner with business stakeholders and SMEs to shape marketing-led narratives that amplify active management and active ETF education and thought leadership
Create locally relevant, channel-specific, high-impact content—including brand messaging industry award submissions, investor education materials, investment commentary, and product collateral
Strengthen the active ETF brand via an always-on approach across the content ecosystem, spanning social, earned, paid, and owned media
Lead the promotion of product diversification across active ETFs, mutual funds and alternatives and showcase investment and active management capabilities for APAC
Analyze market and industry trends to strengthen our brand, promote insights, acquire new clients, and enhance client engagement
Benchmark peer and competitor strategies to enhance content quality and delivery using data-driven approaches
Ensure compliance with internal and external requirements, adapting to evolving regulations and guidelines
Innovate new ideas to create positive impact and drive personalization and strategic marketing initiatives
Drive content and product strategy through visibility, engagement, and business impact, supporting various markets as needed
Optimize product content formats and messaging across client segments and channels, including mobile, social platforms, paid media, search engines, and generative AI

Required qualifications, capabilities, and skills

Bachelor’s degree or higher in finance, business, economics, journalism, or a related field
Minimum of 6 years’ experience in investment or financial writing, with solid product knowledge of ETFs
Strong understanding of financial, economic, and investment concepts, asset management products and client behavior
Superior writing and editorial skills in English, with experience promoting content across funnels and within an ecosystem
Work with principles and habits that earn trust, drive relentless improvement, and do the right thing
Seek feedback to improve, speak up and communicate issues, and keep learning quickly
Proven ability to turn complex financial topics into compelling stories for diverse audiences
Strong interviewing skills and the ability to synthesize multiple viewpoints into client-friendly messaging
Digital and social media savvy, with experience using data-driven approaches to drive content engagement
Process-driven and attentive to detail, with experience managing content publishing and production
Excellent time management, stakeholder management, and project management skills, with working experience across APAC markets and collaborating in a fast-paced environment

Preferred qualifications, capabilities, and skills

Asset management experience with diverse exposure to mutual funds, ETFs, and alternatives
Strong leadership and interpersonal skills to coordinate efforts across teams and markets
Passion for creating client-engaging content and evaluating content impact for continuous improvement
Mature, flexible and comfortable navigating ambiguity, able to adapt quickly while managing multiple priorities
High level of independence, positive energy, and respect for diverse opinions and styles
Experience piloting innovative marketing strategies and optimizing content formats

J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world’s most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

J.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions. Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals. Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals.

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