Manager (PR and Media) - Global Engagement and Communications Office

Public Relations / Marketing / Media • Full Time • Sai Kung, Hong Kong, HK • 1w ago

The Global Engagement and Communications Office is seeking a motivated and self-driven professional to join the PR and Media Team as a Manager. The role is responsible for enhancing the image and reputation of HKUST and showcasing the achievements of its faculty, students, and alumni through a wide range of media channels. It involves utilizing both textual and visual communication methods, as the position requires strong capabilities across multiple platforms in today's fast‑evolving media landscape.

Key Responsibilities:

Plan and execute communications initiatives to generate positive publicity among local, Chinese Mainland, and international audiences;
Organize and manage media relations activities, such as press conferences and interviews;
Prepare press materials and craft clear, compelling and effective messages;
Identify media angles from research findings and translate engaging stories from complex concepts;
Manage the University's brand reputation by identifying potential issues and opportunities, and playing a key role in issue and crisis management;
Keep abreast of important policies and developments related to higher education and public affairs, and update supervisors accordingly;
Cultivate and maintain strong, effective relationships with media in Hong Kong, the Chinese Mainland and overseas, and handle media enquiries;
Lead the in-house multimedia officer and/or external vendors in producing diverse content tailored to different audiences and media platforms to expand the University's visibility and reach; and
Undertake other duties as assigned by supervisors.

Qualifications:

A bachelor's degree in a related discipline.
At least 10 years of relevant experience in journalism, public relations, or corporate communications.
Proven track record in writing and editing.
Excellent command of spoken and written English and Chinese (Cantonese and Mandarin).
Strong computer literacy and excellent project management skills.
Strong media savvy and interpersonal skills.
Proactive, detail-oriented, collaborative, and able to work in a fast-paced environment.
Willingness to work outside normal office hours.
Experience working with both international and Chinese Mainland media is preferred.
A solid understanding of multimedia, together with experience in multimedia communications, will be advantageous.

(Duration: 2 years, renewable)

Starting salary will be commensurate with qualifications and experience. Fringe benefits including annual leave, medical and dental benefits will be provided. A gratuity will be payable upon successful completion of contract.

Review of applications will continue until the position is filled.

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