Food & Beverage Marketing Manager

Public Relations / Marketing / Media • Full Time • Wan Chai, Hong Kong, HK • 1w ago

Are you ready to elevate your food and beverage marketing campaigns? An exciting opportunity awaits you to infuse your creativity and innovative spirit into crafting exquisite social media strategies and unforgettable event planning. Let's redefine hospitality with tantalizing culinary experiences and bespoke activations that captivate and engage our audience!

Job Summary

Marketing Communications & Business Development Activities

Formulate marketing and promotional strategies to continue to strengthen the hotels F&B brands
Create values to guests through specific campaigns driving revenues to each individual outlet
Develop and consolidate an annual communications plan with specific goals and budgets for all restaurants with specific action plans to support hotel’s overall F&B goals
Act as a strategic partner with the business units’ stakeholders to understand their needs to design and execute appropriate promotional programs or tactical actions
Develop and nurture existing and new F&B distribution channels covering local and oversea brand exposure
Analyze and evaluate effectiveness of on-going promotional channels, setting KPIs for future collaboration projects
Prepare monthly performance reports outlining area of improvement and or new business action plan
Work with Marcom team to contribute creative stories, experiences and ideas to generate interest, followers translating into commercial values
Conduct regular updates, competitor analysis, and marketing research and stay up-to-date with market intelligence, trends to stay ahead and being competitive
Develop and build strong distribution partners (ie Dining City, Klook, OTL, etc) increasing both audience reach and awareness
Find & develop potential partnership ie Airline, credit card companies, luxury brands for tactical promotions and brand building

Managing Communication Activities

Work with the DOSM, DOFB, and Marcom team to identify F&B creative campaigns and or media plans
Optimize hotel’s available channels ie 7Rooms, in-house communication channels promoting F&B activities
Collaborate with Marcom team ensuring our distribution channels are constantly updated with latest F&B promotion, fresh contents, and or stories

Managing Direct Marketing Activities

Takes an integrated approach to DM activities, ensuring a consistent and quality image is projected.
Assists the DOSM in the planning, implementation and tracking of electronic marketing activities.

Job Requirement

University Graduate with discipline in Food & Beverages, Hotel Management, or related fields.
Minimum 3-year manager / supervisor experience gained from F&B marketing communications, F&B operations or related preferably from a luxury hotel with multiple outlets or from independent restaurant group
Great communication and negotiation skill, proactive, independent and able to work under pressure.
Good command on both spoken and written English and Chinese.
Conduct regular updates, competitor analysis, and marketing research and stay up-to-date with market intelligence, trends to stay ahead and being competitive
Develop and build strong distribution partners (ie Dining City, Klook, OTL, etc) increasing both audience reach and awareness
Find & develop potential partnership ie Airline, credit card companies, luxury brands for tactical promotions and brand building

Human Resources Department
26 Harbour Road,
Wanchai, Hong Kong.
Email: srhk.hr@stregis.com

Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

Personal data collected will be used for recruitment purpose only. Applicants not hearing from us within 6 weeks from the date of advertisement may consider their application unsuccessful.

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