Manager, Digital Marketing (Social Media and Campaign) - Segment Management & Marketing

Public Relations / Marketing / Media • Full Time • Hong Kong, Hong Kong, HK • 1d ago

Responsibilities

Oversee and execute marketing campaigns across multiple channels, ensuring alignment with strategic goals. Establish campaign tracking mechanism to monitor the campaign performance on a timely basis.
Take a hands-on approach to managing the daily operations of major social media channels (e.g., Facebook, Instagram, WeChat, YouTube). Oversee content creation, ad planning, performance monitoring, and detailed reporting.
Support the effectiveness of customer acquisition channels, including but not limited to online ads, social ads, SEO, SEM, affiliate marketing, content marketing and influencer marketing.
Work collaboratively with team members to manage campaign progress and recommend modifications and optimizations.
Analyze digital data from a variety of touchpoints and establish the growth models from concept to completion to measure success metric and drive actionable insights for improvement.
Stay up to date with the latest media trends, think out of the box and share potential opportunities

Requirements

University degree in Marketing, Communications, Business Administration or related discipline
At least 8 years of marketing experience with digital, social, growth & performance marketing experiences. Experience in banking or finance industry or agency is preferred
Experience in content and campaign management, and marketing for China market is preferred
All-rounded marketer with good interpersonal, project management and presentation skills. Self-motivated and pro-active, with passion and creative thinking, team player, attention to details, and able to work under pressure with multiple deadlines
Excellent communication skills in both English and Chinese
Proficient in GA4, Meta Business Suites, MS Excel and MS PowerPoint
Knowledge of admanGO, Google Tag Manager, Google Looker Studio and Tableau is a plus

Personal data provided by job applicants will be used for recruitment purposes only and will be treated in accordance with the Bank's Personal Data Policy, which is available upon request. Applicants who are not invited for interviews within six weeks may consider their applications unsuccessful and the personal data collected will be destroyed after 1 year.

Similar Jobs

Campaign Marketing Executive / Assistant

Public Relations / Marketing / Media • Full Time • Kwai Hing, Hong Kong, HK • 1d ago

Public Relations / Marketing / Media Full Time

eCom - Asian Beauty Products Additional headcounts, 6-min walk to Kwai Hing MTR 5-day work, Flex working hr, Double Pay,Bday Leave Join us & Be eCommerce Innovators Are you looking to be part of revolutionizing onlin...

1d ago

Apply

SENIOR LEASING OFFICER / LEASING OFFICER (RETAIL)

Public Relations / Marketing / Media • Full Time • Tsim Sha Tsui, Hong Kong, HK • 1d ago

Public Relations / Marketing / Media Full Time

At least 3 years' solid exp. in retail leasing To liaise with real estate agents To analyse market trends & prepare leasing report Responsibilities: To handle the marketing and leasing matters of high class RETAIL pr...

1d ago

Apply

Summer Intern (Corporate Communications) (Ref. No.: PMSA-INTERN(CC)-13/26)

Public Relations / Marketing / Media • Full Time • Wan Chai, Hong Kong, HK • HK$ 11,500 / month • 1d ago

Public Relations / Marketing / Media Full Time

Responsibilities Reporting to Manager (Corporate Communications), the appointee will be required to: Draft various written materials, including press releases, social media posts, newsletters and blog articles; Conduct i...

1d ago

Apply

Operations Assistant (One-year Full-time Contract) 營運助理（一年全職合約）

Public Relations / Marketing / Media • Full Time • Hong Kong, Hong Kong, HK • HK$ 17,200 - HK$ 19,535 / month • 1d ago

Public Relations / Marketing / Media Contract / Project Based Full Time

Duties: Assist in processing applications for the “Occupational Deafness Compensation Scheme” and the “Financial Assistance Scheme for Hearing Assistive Devices” in accordance with the Occupational Deafness (Compensation...

1d ago

Apply

Executive Officer

Public Relations / Marketing / Media • Full Time • Hung Hom, Hong Kong, HK • 1d ago

Public Relations / Marketing / Media Full Time

STUDENT AFFAIRS OFFICE Executive Officer (Ref. 260303005-IE) Duties The appointee will be required to: (a) raise the awareness of caring and inclusiveness within the PolyU community and beyond by planning and organising...

1d ago

Apply

Assistant Campaign Marketing Manager

Public Relations / Marketing / Media • Full Time • Kwai Hing, Hong Kong, HK • 1d ago

Public Relations / Marketing / Media Full Time

1d ago

Apply

Digital Engagement Director

Public Relations / Marketing / Media • Full Time • Kwun Tong, Hong Kong, HK • 1d ago

Public Relations / Marketing / Media Full Time

JOB SUMMARY The Digital Engagement Director is responsible for driving deep, sustained engagement and usage across the Bank’s digital channels, with a primary focus on elevating adoption and daily active use of the mobil...

1d ago

Apply

Branch - Insurance Specialist

Public Relations / Marketing / Media • Full Time • Hong Kong, Hong Kong, HK • 1d ago

Public Relations / Marketing / Media Full Time

Responsibilities Promote insurance products at branches i.e. maximize bancassurance business, execute related department strategies and business plans, and drive marketing programs as well as optimize sales preparation a...

1d ago

Apply

SENIOR LEASING OFFICER / LEASING OFFICER

Public Relations / Marketing / Media • Full Time • Causeway Bay, Hong Kong, HK • 1d ago

Public Relations / Marketing / Media Full Time

Handle the marketing and leasing matters of a mixed portfolio At least 3 years’ solid experience in property leasing University graduates or equivalent in real estate or related disciplines Responsibilities: Handle the m...

1d ago

Apply

Assistant Sommelier

Public Relations / Marketing / Media • Full Time • Tsim Sha Tsui, Hong Kong, HK • 1d ago

Public Relations / Marketing / Media Full Time

Responsibilities Assist in wine list design and implementation Manage wine cellar and ensure proper storage Recommend the most suitable wine to the guest and deliver excellent wine food pairing Knowledgeable of all wine...

1d ago

Apply