Brand Marketing Manager - Regional

Public Relations / Marketing / Media • Full Time • Hung Hom, Hong Kong, HK • 1d ago

Support the strategic growth of Watsons Own Brand portfolio in Asia
Develop packaging design & marketing toolkits to support Own Brand launches
Develop online materials and digital campaigns to support brand strategies

Come and join a Winning Team

Be remarkable. Be yourself.

Why Should You Join Us?

At ASW, we believe in our people, in teamwork and the importance of your personal growth. If you are looking for the opportunity to join our award-winning international family with over 16,800 O+O stores across 30 markets in Asia and Europe, the ASW family welcomes you…

You can enjoy:

Conveniently located in Whampoa, less than 5 min. walk from MTR
Cozy office with contemporary design
Comprehensive Medical and Life insurance coverage, including your spouse and children

Role Purpose:

Join our dynamic and passionate team as a regional Brand Marketing Manager for Watsons Own Brand Health & Beauty products, where you’ll aim to support the strategic growth of Watsons Own Brand portfolio in Asia by driving brand visibility and execution excellence in store and online, customer awareness and engagement. You'll strategize and execute initiatives aligned with our brand objectives, focusing on making Watsons Own Brand the customer’s first choice across Asia.

A typical day in this Role:

Brand Material Creation: Develop innovative packaging design & marketing toolkits to support Own Brand launches, including online & digital content, retail POS materials & displays.
Stakeholder Collaboration: Collaborate with Product Development, local markets, and marketing agencies to develop and implement brand strategies, product design, and marketing campaigns.
Communication & Support : Collaborate with local markets for communication plans and support materials for revenue growth. Track and report results and effectiveness.
Brand Gatekeeping: Ensure adherence to brand principles, guidelines, and campaign mandatories.
Visibility Maximization: Enhance in-store and online visibility with clear communication materials.
Digital Innovation: Develop online materials and digital campaigns to support brand strategies.
Budget Management: Maintain and control the marketing budget.
Market Monitoring: Track market & product trends, competitor products, CRM data, and consumer insights and integrate into design and toolkits .

This job is a good fit for You if:

You are a PROBLEM SOLVER. You make decisions based on evidence-based opinions.
You are an INQUIRER. You often ask “Why?” and quickly look for patterns to move forward with solutions. You tend to be less traditional and more willing to try new things.
You are a DETAILER. You deliberate fully before making decisions and will need to see all the facts before reaching a conclusion. You follow up rigorously.
You are an INNOVATOR. You will not be constrained by the past, instead viewing challenges as opportunities to change direction and explore what's ‘new and different’.
You are a CHALLENGER. You will question everything. You are not reserved and tend to be energetic, quick speaking and outgoing.

Success will depend on:

Experience in brand marketing, preferably in eCommerce, FMCG, and at a regional level.
Strong understanding of market trends, consumer behavior, and marketing processes
Excellent communication and interpersonal skills.
Fluent in English and Chinese preferable
Proficiency in digital marketing tools (SEO, SEM, content marketing)
Experience with UX/UI projects and digital marketing is a strong plus.
Familiar with data management and knowledge of Google Analytics and WordPress would be an advantage.

What is holding you back?

Don’t miss out on this great chance to shape Your life!

Apply Now!

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the AS Watson Group.

Applicants not hearing from us within 6 weeks from the date of advertisement may consider their applications unsuccessful. All personal data of unsuccessful applicants will be destroyed within 12 months from the date of application.

Similar Jobs

Senior Marketing Executive (Regional)

Public Relations / Marketing / Media • Full Time • Hung Hom, Hong Kong, HK • 1d ago

Public Relations / Marketing / Media Full Time

Support the strategic growth of Watsons Own Brand portfolio in Asia Develop packaging design & marketing toolkits to support Own Brand launches Develop online materials and digital campaigns to support brand strategi...

1d ago

Apply

CRM System Analyst

Public Relations / Marketing / Media • Full Time • Hung Hom, Hong Kong, HK • 1d ago

Public Relations / Marketing / Media Full Time

Regional exposure CRM campaign analysis Loyalty programme Come and join a Winning Team Be remarkable. Be yourself. Why Should You Join Us? AS Watson Group, the world’s largest international health and beauty retailer, is...

1d ago

Apply

CRM Analyst

Public Relations / Marketing / Media • Full Time • Hung Hom, Hong Kong, HK • 1d ago

Public Relations / Marketing / Media Full Time

Cross-functional analytics regional exposure Drive business impact with data Advanced dashboard & CRM skills Come and join a Winning Team Be remarkable. Be yourself. Why Should You Join Us? At AS Watson, we believe i...

1d ago

Apply

Temporary Publicity Officer - (1 Month - EMSD)

Public Relations / Marketing / Media • Contract / Project Based • Hung Hom, Hong Kong, HK • HK$ 30,630 / month • 2d ago

Public Relations / Marketing / Media Contract / Project Based Full Time

Government Contract (5-day work) Relevant Publicity Experience EMSD About the Job: Working time: 0900am-0600pm in weekdays from Monday to Friday ( General Holidays) Working Location : Hung Hom Contract Period : 1 month (...

2d ago

Apply

大學生專材計劃（顧問實習生）

Public Relations / Marketing / Media • Full Time • Hung Hom, Hong Kong, HK • HK$ 15,000 - HK$ 25,000 / month • 4d ago

Public Relations / Marketing / Media Full Time

地點：紅磡薪酬福利： HK$15,000 - HK$25,000/月表現獎金及年終花紅快速培訓及晉升機會工作職責：參與全面的初始培訓，涵蓋專業業務策略、諮詢技能、金融知識及經驗導向培訓；學習管理及領導技能；協助市場研究、...

4d ago

Apply

Executive Officer

Public Relations / Marketing / Media • Full Time • Hung Hom, Hong Kong, HK • 1w ago

Public Relations / Marketing / Media Full Time

OFFICE OF FACULTY OF BUSINESS Executive Officer (Ref. 260220001) Duties The appointee will be required to: (a) lead a small team of officers to provide professional administrative support for academic taught and resea...

1w ago

Apply

Assistant Officer

Public Relations / Marketing / Media • Full Time • Hung Hom, Hong Kong, HK • 1w ago

Public Relations / Marketing / Media Full Time

OFFICE OF FACULTY OF BUSINESS Assistant Officer (Ref. 251114013) Duties The appointee will be required to: (a) provide administrative support for academic taught and research programmes offered on campus and/or off ca...

1w ago

Apply

臨時活動幹事(何文田) (職位編號: PW/WCTDECC/T2/ICT)

Public Relations / Marketing / Media • Full Time • Ho Man Tin, Hong Kong, HK • HK$ 16,135 / month • 1w ago

Public Relations / Marketing / Media Full Time

Job Highlights 中五或以上程度負責服務計劃的文書檔案處理、活動推廣及聯絡職責： 1. 服務對象包括長者、義工及社區人士 ; 2. 協助推行長者數碼外展計劃，舉辦外展活動及數碼街站 ; 3. 協助文書及財務工作，執行由上級委派之其他工作...

1w ago

Apply

Senior Officer (three posts)

Public Relations / Marketing / Media • Full Time • Hung Hom, Hong Kong, HK • 1w ago

Public Relations / Marketing / Media Full Time

OFFICE OF FACULTY OF BUSINESS Senior Officer (three posts) (Ref. 251010019) Duties The appointees will be required to: (a) lead a team of officers to provide professional administrative support for academic taught and...

1w ago

Apply

Executive Assistant

Public Relations / Marketing / Media • Full Time • Hung Hom, Hong Kong, HK • 1w ago

Public Relations / Marketing / Media Full Time

DEPARTMENT OF COMPUTING Executive Assistant (Ref. 260216010-IE) Duties The appointee will be required to: (a) provide administrative support to academic programmes, covering a wide range of activities such as admissi...

1w ago

Apply