Product Manager, Onboarding (Main App)

Engineering • Full Time • Hong Kong, HK • 11h ago

Our Product Management team drives product initiatives from inception through execution, makes impacts and launches products/features across our global footprint. We collaborate closely with engineers, designers, analysts, marketers, and other cross-functional team members to ship remarkable features and products.

The Role

As the Product Manager for Main App Onboarding at Crypto.com, you are the architect of the "First Mile." You will own the critical window from the moment a user downloads the app to the moment they make their first trade. You will navigate the complex intersection of global compliance, fraud prevention, and world-class UI/UX to ensure our users have a seamless entry into the crypto ecosystem.

Job Responsibilities:Vision & Strategy: Define and execute a high-impact onboarding strategy that reduces "time-to-trade" and grows the new consumers base for Crypto.com through referral, affiliates, organic or non-organic channelsGrowth Optimization: Lead A/B testing and conversion rate optimization across the entire sign-up funnel to minimize drop-offsVendor Ecosystem: Manage and optimize integrations with third-party identity verification and liveness-detection vendors to improve pass rates and reduce costsTechnical Roadmap: Build and prioritize a data-backed roadmap, balancing technical debt, localized regulatory shifts, and new feature launchesCross-Functional Leadership: Lead "squads" of Engineers, Designers, and Data Scientists to ship high-quality features in a fast-paced, 24/7 market environmentCompetitive Intelligence: Stay ahead of the curve by monitoring the onboarding trends to ensure Crypto.com remains the industry benchmark

Job Requirements:Experience: 6+ years in Product Management, ideally within FinTech, Neo-banking, or Crypto. Experience with identity verification or high-friction funnels is a significant plusData-Obsessed: Mastery of product analytics (e.g., Mixpanel, Amplitude, or Tableau) to diagnose funnel friction and measure successRegulatory Fluency: A solid understanding of global KYC/KYB standards and how they translate into digital product requirementsTechnical Guts: Comfortable discussing API integrations and backend logic with engineers while maintaining a "user-first" mentalityExecution and hungry Mindset: Proven track record of taking ownership in a decentralized, fast-moving environment. You are a "doer" who thrives under pressure and hungry to achieve big goalsCollaborative Spirit: Ability to influence stakeholders across Legal, Risk, Marketing, and Engineering without formal authorityAI tools: Knowledgable in using AI tools for prototyping, PRD, research and creation of designs to speed up the product discovery to build phase and day to product management

Life @ Crypto.com

Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.

Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.

Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.

Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.

One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.

Are you ready to kickstart your future with us?

Benefits

Competitive salary

Medical insurance package with extended coverage to dependents

Attractive annual leave entitlement including: birthday, work anniversary

Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up

Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.

Work Perks: crypto.com visa card provided upon joining

Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.

About Crypto.com:

Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.

Learn more at https://crypto.com.

Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.

Personal data provided by applicants will be used for recruitment purposes only.

Please note that only shortlisted candidates will be contacted.

We may use artificial intelligence tools to analyze the content of your Resume/CV against the specific requirements for the position. The purpose is to support our recruitment team in reviewing applications more effectively. These tools assist our recruitment team in their evaluation of your application by providing recommendations, but they do not replace human judgment. Final hiring decisions are ultimately made by humans who consider the insights generated by the tools along with other relevant information. If you would like more details about how your personal information is processed, please contact us.

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