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Marketing Manager, Acquisition

NGOs / Social Service • Full Time • Sai Ying Pun, Hong Kong, HK • 1w ago

Formulate Fundraising Strategy for Acquisition and Digital Marketing
University graduate or higher
Minimum 10 years’ working experience

Main Duties and Responsibilities

Planning, Management and Control

Formulate Fundraising Strategy for Acquisition and Digital Marketing and set objectives and measurable targets that cohere with the overall fundraising target of MSF Hong Kong.
Manage fundraising budget for acquisition and digital marketing to ensure cost efficiencies and annual target are achieved.
Steer and manage supporter and donor acquisition channels to maintain a healthy and diversified mix of new donors.
Create outreach strategy and programs to generate leads and convert into donors.
Develop new fundraising channels and initiatives; to ensure income growth is sustainable.
Constant update and flag up risk factors, if there is any, to Department Head on the market trend and regulatory development.
Administer all expenses incurred for mass marketing activities.

Team Management

Supervise team members to achieve annual targets.
Set clear, attainable objectives for staff, evaluate employee job performance and support staff with appropriate development paths.

External Representation

Propose, select, supervise and manage third party services providers when needed for optimizing efficiency of donor development activities.
Negotiate contracts with key external service providers and handle regular background research for compliance and risk management and ensure effective resource allocation.

The Ideal Candidate

University graduate or higher
Minimum 10 years’ working experience in multilateral marketing (online and offline) and engagement with a proven track record in planning & management against target, budget and deadlines. Experience in sales & channel marketing is desirable
3 years+ experience of staff management/team supervision
Considerable knowledge and understanding of Hong Kong charity fundraising market.
Ability to manage multiple priorities
Knowledge and experience in digital marketing management is essential
Good interpersonal skills with outstanding leadership qualities, strong negotiating skills with an ability to build relationships with external suppliers
Create with high awareness of market trends, technology and social media sentiments
Excellent verbal and writing skills in Chinese and English

How to apply?

MSF Hong Kong will offer a remuneration package of 12 months basic salary benchmarked in INGO with no discretionary bonus. Interested parties, please send your letter of motivation and full resume by clicking Apply Now button. All information collected is solely for recruitment purpose and will be treated in strict confidence. Please read the “Personal Information Collection Statement” before providing any personal data to Medecins San Frontieres (HK) Limited.

MSF HK&F is committed to zero-tolerance of abusive behaviours including sexual exploitation, abuse, and harassment (SEAH), harassment, discrimination, exploitation, aggression, abuses of power and resources, and misconduct related to case management. All offers of employment will be subject to satisfactory references and appropriate screening checks. By submitting an application, candidates acknowledge and accept this recruitment procedures.

MSF HK&F acknowledges the principles of Diversity, Equity, and Inclusion in the workplace. We actively encourage applications from individuals of all backgrounds, regardless of race, ethnicity, gender identity, sexual orientation, age, disability, religion, or any other personal characteristics. We value the unique perspectives and experiences