Head of Insurance Marketing

Insurance • Full Time • Mong Kok, Hong Kong, HK • 3d ago

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join Hang Seng and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, Hang Seng offers opportunities, support and rewards that will take you further.

Marketing

Hang Seng’s Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to build the brand of Hang Seng Bank, acquire new customers, strengthen customer loyalty to build long term relationships, and provide professional marketing support to different businesses to promote a comprehensive suite of products and services offered by the Bank.

We are currently seeking a high calibre professional to join our department as Head of Insurance Marketing.

Principal responsibilities

The key function of this role is to shape and execute marketing strategies to grow the holistic wealth offerings for the strategic segments and drive product take up to grow wealth business.
Develop customer-centric marketing strategies to reinforce Retail Banking and Wealth’s (RBW’s) leadership in wealth management.
Report directly to the Head of Wealth Management Marketing and will work closely to collaborate across Business Units to ensure alignment and effectiveness in delivering proposition-led marketing activities that to drive business growth, enhance customer experience in a cost-effective manner.
Develop and deliver compelling propositions by leveraging customer insights and lead the development and execution of marketing initiatives to acquire new RBW customers across all segments. Promote the product take up and cross-sell of insurance, investment, and transactional products by designing targeted initiatives.
Strengthen relationships with existing RBW customers by increasing product penetration through a diverse range of marketing activities which aligns with compelling propositions.
Drive marketing planning and oversee the budget for marketing activities aimed at building the strategic segments. Establish metrics to evaluate the effectiveness of those marketing activities, providing regular reports and actionable recommendations for continuous improvement, especially on performance marketing that drives business results.
Collaborate closely with various business units and drive marketing strategies to achieve the aligned shared business goals while driving marketing synergy across different segment within RBW.
Identify and pursue collaboration opportunities on joint marketing initiatives with external partners to create added value and synergy.
Build trust and work collaboratively with vendors and agencies for assigned projects through performance monitoring, clear communication, mutually beneficial terms, and ensure compliance.
Responsible for providing aligned strategic direction and guidance to direct reports while connecting with other marketing team to achieve synergy. Act as point of escalation for material issues/ concerns related to the implementation of business strategies and operational controls within the team.
Foster Group’s Corporate Values (value difference, succeed together, responsible and get it done spirit) within the team, empowering the team by mentoring, supporting growth and promoting teamwork.
Manage the daily marketing operations by promoting accountability and identifying opportunities for synergy and optimization. Drive performance of the direct reports and clearly communicate performance expectations on a regular basis.

Requirements

Minimum 10 years of relevant work experience, including at least 4 years of proven people management experience.
Experience in the financial services, in particular insurance is preferred.
A deep commitment to customer-centricity, driving all strategic thinking and implementation with the customer in mind.
Extensive experience in consumer marketing at a management level, ideally with brand market experience.
Strong strategic and analytical skills, with the ability to think hypothetically and make sound judgments.
Experience in performance marketing with track records on business outcome driven marketing initiatives, familiar with Adtech & Martech applications is preferred.
Experienced team leader with strong team player qualities, able to thrive in diverse cultures and across departments. Proven excellence in stakeholder management and relationship building.
Skilled in project management, leveraging resources effectively to maximize value.
Proven ability to self-start with energy and drive in a challenging and dynamic environment.
Innovative thinker, capable of shaping and communicating new concepts effectively.
Proficiency in both English and Chinese.

You’ll achieve more when you join Hang Seng Bank Limited.

www.hangseng.com/careers

https://www.linkedin.com/company/hang-seng-bank

Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.

Issued by Hang Seng Bank Limited

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