Performance Marketing Manager

Public Relations / Marketing / Media • Full Time • Mong Kok, Hong Kong, HK • 3d ago

Marketing

Hang Seng’s Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to reinforce the brand of Hang Seng Bank, drive acquisition and usage of the Bank's product and services, strengthen customer loyalty to build long term relationships, and provide internal business units with marketing support to deliver a comprehensive suite of products and services offered by the Bank.

We are currently seeking a high caliber professional to join our department as Performance Marketing Manager.

Principal responsibilities

Drive acquisition and usage of the Bank's digital banking and digitally enabled products and services
Formulate digital acquisition strategies for different products and services and continuously optimize campaign and channel performance around KPIs like CTR, CPA & ROAS
Reporting and dashboard development and maintenance
Contribute to the enhancement of ad performance tracking capabilities and architecture
Manage interactions with internal and external parties regularly for on-time, in-budget campaign creation & implementation
Provide support to uplift the digital marketing capability of the wider marketing team, e.g. provide regular industry updates, best practice sharing, enhancing media tracking capabilities, reviewing brand safety measure for digital media, etc.
Adhere to the Bank's guidelines in campaign execution

Requirements

University degree in Marketing, Business Information System, Communications or a related discipline
Minimum of 6 years' relevant experience, with exposure to financial services industry being a plus
Strong understanding of different performance marketing channels, tools & ad-tech including but not limited to PPC, programmatic, social, SEM, affiliate marketing, DCO etc.
Knowledge of customer segmentation tool and reporting dashboard like Tealium audience stream & Looker
Solid understanding and experience in data attribution and handling
Creative, constantly look out for new opportunities to achieve business goals
Detail-oriented, capable of working independently and under pressure
Good communication, interpersonal, analytical and project management skills
Proficiency in both English and Chinese
Great sense of ownership and servicing mindset to ensure efficient and effective outcomes

Visit Hang Seng Career Page and sign up with our Talent Community to receive the latest information about our career opportunities in Hang Seng Hong Kong.

All information provided by applicants will be used only for recruitment purposes and will be used strictly in accordance with the Bank's personal data policies, a copy of which may be obtained by the applicant upon request. Unless otherwise instructed in writing by the applicant concerned, applicants may be considered for other suitable positions within the Bank and its related companies. The personal data of unsuccessful job applicants may be retained for a maximum of two years from the date when the job application is rejected and such data may be retained for a longer period if there is a subsisting reason that obliges the Bank to do so, after which the personal data will be destroyed.

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