Corporate Communications Manager (Digital)

Public Relations / Marketing / Media • Full Time • Central And Western District, Hong Kong, HK • HK$ 50,000 - HK$ 79,999 / month • 3w ago

Join a well established Hong Kong conglomerate that is recognised for its innovative business strategies and commitment to excellence in corporate communications. They are looking for an experienced Senior Manager - Corporate Communications to develop impactful digital communication strategies, driving meaningful engagement and positioning as a leader in its sector.

Client Details

As a leader in the industry, the company emphasises a strong digital presence and branding to enhance its reputation and engage with a broad audience. They have diverse portfolios in various sectors.

Description

Job Responsibilities

1. Digital Communication Strategy Development

Take ownership of the organisation's digital communication strategy, creating and implementing innovative approaches that leverage online platforms to maximise visibility and engagement.
Develop end-to-end solutions, ensuring that strategies are integrated across corporate websites, intranets, and social media platforms, including but not limited to Facebook, LinkedIn, Instagram, YouTube, and WeChat.
Work collaboratively with internal teams and external agencies to align digital communication goals with overall business objectives.
Use analytics and performance data to refine communication strategies, ensuring continuous improvement and alignment with target audience preferences.

2. Social Media Management

Spearhead the management and expansion of the Group's social media presence by developing creative, engaging, and impactful content.
Build and nurture long-term relationships with influencers, Key Opinion Leaders (KOLs), and other digital partners to amplify the organization's messages and enhance its brand image.
Design and execute targeted social media campaigns to promote key corporate initiatives, ensuring consistent messaging across platforms.

3. Crisis Communication and Management

Lead the development of crisis communication plans and issue management strategies, ensuring the organisation is well-prepared to address potential challenges in the digital space.
Provide strategic advice and actionable solutions during online media crises, collaborating with internal teams to mitigate risks and preserve the company's reputation.
Work closely with external agencies to conduct social listening and identify potential issues early, escalating them for timely resolution by relevant stakeholders.

4. Web Management

Serve as the webmaster for the corporate website, overseeing layout, interface, features, and content to ensure it meets the needs of diverse business units and aligns with brand guidelines.
Ensure all web assets are optimised for user experience, accessibility, and search engine rankings to drive greater reach and engagement.

Profile

Requirements for the Role

Educational Qualifications and Core Expertise

A degree in Communications, Marketing, Social Media, Multimedia Design, or a related discipline is required.
A strong foundation in corporate communications, with at least 10-12 years of experience, including a minimum of 5 years specialising in digital marketing and social media.
High Language fluency in English, Cantonese and Mandarin

Technical and Digital Skills

Proven expertise in using social media platforms such as Facebook, Instagram, LinkedIn, and YouTube for creating and executing successful marketing campaigns.
Strong knowledge of website management, including layout optimisation, content creation, and user engagement strategies.
Familiarity with social media analytics tools and web performance metrics to monitor success and inform strategic adjustments.

Interpersonal and Communication Abilities

Exceptional writing and communication skills in both Chinese and English, with the ability to craft compelling content for diverse audiences.
A proactive, creative, and independent approach to work, coupled with excellent teamwork capabilities.
Strong multitasking abilities and a proven track record of managing multiple projects under tight deadlines.

Professional Attributes

Commercially aware with a solid understanding of corporate procedures, concepts, and principles related to digital communications.
Skilled at evaluating situations using multiple sources of information and applying advanced communication and diplomacy skills to influence and lead others effectively.
A hands-on leader who thrives in a dynamic, fast-paced environment and demonstrates the ability to handle both strategic planning and execution.

Job Offer

This is a unique opportunity for a motivated corporate communications professional with expertise in digital platforms to play a significant role in shaping the organisation's brand narrative and fostering collaborations with stakeholders across the Business.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Renee Chan on +85234124850.

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